Page 1 of 1

The channel settings, click "Edit";

Posted: Wed Jan 22, 2025 10:47 am
then select “Channel Type”, go to “Manage Invitations”;Since July 20, 2022, myTarget has begun a gradual update of its moderation rules. The first stage is changing image requirements and banning the use of emoji. The main goal of the innovations is to make advertising more informative and increase audience engagement. We tell you what has changed and how to pass verification the first time.

New requirements for ad text in myTarget

No emojis

Caps Lock is banned

What other requirements for the text are important to oman mobile phone numbers database consider?

New requirements for creatives in myTarget

Images of money in advertising are banned

Focus on quality

No flashy colors

Minimum text on creative

What other requirements are there for creatives?

Check your creatives for compliance with the new rules

New requirements for ad text in myTarget
The text in the ad can be placed both in the ad and directly on the creative. The updated moderation rules in myTarget contain several important changes that concern the design of the text part.

No emojis
Emojis do not carry any semantic load, and excessive passion for them leads to visual "clutter" of the ad text. As a result, the user will see not your trade offer, but an endless row of emoticons conveying delight or some other emotion.

myTarget decided to combat this, and now updated rules prohibit the use of emoji when creating ads.

Fine:

Updating moderation rules in myTarget: how to pass verification the first time

The example briefly describes the sentence, using only standard punctuation marks. No emoji are used.

Badly:

Updating moderation rules in myTarget: how to pass verification the first time

The ad uses emojis, which are repeated three times to enhance the effect. According to the new myTarget rules, such ads will not pass the check.

myTarget is a platform that allows you to simultaneously launch ads on VKontakte, Odnoklassniki and other platforms, flexibly set up targeting and choose between a large number of advertising formats. Read about the features of setting up ads in this system in our step-by-step guide .