Before launch, we were already able to see device-based intersections, such as how many of our users were on mobile and how many were on desktop, with a system called Cross Device reporting. Now, instead of seeing metrics in Analytics that show two separate sessions (for example, one on desktop and one on mobile), you’ll be able to see when users visited your website from two different devices. This will help you understand device interactions as part of the larger customer experience, helping you make more informed product and marketing decisions.
For example, you’re a marketing manager vietnam phone number example for a travel company. In a new Cross Device report, you observed that most of your customers visit your mobile website to do their initial research before booking travel on desktop. Based on this information, you might want to prioritize mobile ad campaigns to reach users as they start making travel plans.
According to the Google announcement, the new Cross Device Features, which we have become part of a unique customer experience by customizing the device usage breakdown, can be associated with 3 Google Analytics reports. These are;
Device Overlap Report
Device Paths Report
According to Google, these new features in Analytics will allow for a better understanding of customer journeys across devices, making it possible to create more relevant and useful experiences for customers.
If you want to know your user and produce special actions for them, regardless of the device they are using, start using Cross Device features as soon as possible.
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