How to set up offline conversions
Posted: Wed Jan 22, 2025 8:29 am
The setup method will be explained in two parts: the necessary requirements and the actual setup steps.
Requirements
First, you need to meet the following two requirements:
Make it possible to store GCLID in customer management systems, etc.
The offline event you are targeting occurs within 90 days of the ad click
Make it possible to store GCLID in customer management systems, etc.
I think this is probably the most common hurdle when using offline conversions.
First of all, the "GCLID" is a unique ID issued for each click on a Google ad, and by enabling the auto-tagging setting described below, it is automatically added to the URL of the linked page after clicking on the ad.
This "GCLID" will be the key used to link it to a click when importing it into Google Ads as an offline conversion, so it must be linked to the application data and saved in the customer management system.
The process for saving is roughly as follows:
When a user lands on a website from a Google ad, the "GCLID" is saved as a 1st party cookie.
The form retrieves the cookie saved in step 1 and sends it to the customer management system along with other information.
The "GCLID" is stored in the customer management business owner database can help system along with other information such as name.
However, there are cases where the saved cookie cannot be sent properly along with other information on the form, or where it is not possible to add an item for the "GCLID" to the customer management system. We offer the Data Hub service " Boyciana " to address
such issues and help introduce offline conversions with as little development as possible on the advertiser's side . Please feel free to contact us if you have any questions.
Since late April 2021, we have confirmed that under certain circumstances, a parameter called wbraid is assigned instead of GCLID (gclid).
Like GCLID, it is likely issued uniquely for each click, but as of July 2021, this ID cannot be used as a key to import offline conversions (an error will occur).
There is no mention of wbraid in the Japanese help , but as far as we have confirmed, it is assigned instead of GCLID under the following conditions:
Requirements
First, you need to meet the following two requirements:
Make it possible to store GCLID in customer management systems, etc.
The offline event you are targeting occurs within 90 days of the ad click
Make it possible to store GCLID in customer management systems, etc.
I think this is probably the most common hurdle when using offline conversions.
First of all, the "GCLID" is a unique ID issued for each click on a Google ad, and by enabling the auto-tagging setting described below, it is automatically added to the URL of the linked page after clicking on the ad.
This "GCLID" will be the key used to link it to a click when importing it into Google Ads as an offline conversion, so it must be linked to the application data and saved in the customer management system.
The process for saving is roughly as follows:
When a user lands on a website from a Google ad, the "GCLID" is saved as a 1st party cookie.
The form retrieves the cookie saved in step 1 and sends it to the customer management system along with other information.
The "GCLID" is stored in the customer management business owner database can help system along with other information such as name.
However, there are cases where the saved cookie cannot be sent properly along with other information on the form, or where it is not possible to add an item for the "GCLID" to the customer management system. We offer the Data Hub service " Boyciana " to address
such issues and help introduce offline conversions with as little development as possible on the advertiser's side . Please feel free to contact us if you have any questions.
Since late April 2021, we have confirmed that under certain circumstances, a parameter called wbraid is assigned instead of GCLID (gclid).
Like GCLID, it is likely issued uniquely for each click, but as of July 2021, this ID cannot be used as a key to import offline conversions (an error will occur).
There is no mention of wbraid in the Japanese help , but as far as we have confirmed, it is assigned instead of GCLID under the following conditions: