You can even see what methods they used to buy their ads
Posted: Wed Jan 22, 2025 8:15 am
How to check your competitors' CPM
One of the great things about AdClarity is that the insights don’t stop at the industry level – you can drill down into competitors, campaigns and even individual ads to benchmark your own business, whether you need a Facebook/Meta CPM comparison or a Google display CPM comparison.
You can unlock your competitors' advertising secrets and estimate their CPM by dividing their campaign spend by their campaign impressions.
All you need to do in AdClarity is enter their domain and drill down into the report to see the stats – you'll find the estimated spend for your chosen time period at the top of the page:
So, with a total of 13 million impressions and a spend of $61.5k, this job seekers data advertiser got a CPM of about $4.73 here. If you scroll down further in the report, you get information on spend and impressions by channel:
By announcement:
By campaign:
And by publisher:
The invaluable insights you can gain from AdClarity can be the difference between rise and fall in the advertising world.
Not only can you use this data in the planning and strategy phases of your campaigns to properly benchmark your activity, but also during and after campaigns to understand how your ads resonated and, of course, what might need to be adjusted along the way.
If you're looking for information about digital advertising, you've come to the right place. AdClarity in Semrush's App Center here today.
One of the great things about AdClarity is that the insights don’t stop at the industry level – you can drill down into competitors, campaigns and even individual ads to benchmark your own business, whether you need a Facebook/Meta CPM comparison or a Google display CPM comparison.
You can unlock your competitors' advertising secrets and estimate their CPM by dividing their campaign spend by their campaign impressions.
All you need to do in AdClarity is enter their domain and drill down into the report to see the stats – you'll find the estimated spend for your chosen time period at the top of the page:
So, with a total of 13 million impressions and a spend of $61.5k, this job seekers data advertiser got a CPM of about $4.73 here. If you scroll down further in the report, you get information on spend and impressions by channel:
By announcement:
By campaign:
And by publisher:
The invaluable insights you can gain from AdClarity can be the difference between rise and fall in the advertising world.
Not only can you use this data in the planning and strategy phases of your campaigns to properly benchmark your activity, but also during and after campaigns to understand how your ads resonated and, of course, what might need to be adjusted along the way.
If you're looking for information about digital advertising, you've come to the right place. AdClarity in Semrush's App Center here today.