Thus, the conversion rate in the application
Posted: Wed Jan 22, 2025 7:03 am
How to calculate CR in an application
You will need access to analytics tools to track user actions after clicking on an ad.
The answer to the question of how to determine CR is simple. You need to calculate the ratio of the number of conversions to the number of clicks on the ad. The formula for calculating CR in advertising looks like this:
CR = (Number of conversions / Number of clicks) * 100
Where:
Conversion rate is the number of users who performed the desired action (e.g. filled out a form, made a purchase, etc.).
Number of clicks: The total number of users who clicked on the ad.
The result is measured as a percentage, which makes it easier to interpret the metric and compare it with other campaigns or industry benchmarks.
For example, if an advertising campaign received 100 applications, of which 10 were converted into target actions, then the CR in the application will be:
CR = (10 / 100) * 100 = 10%.
What level of CR in an application is considered good?
What CR is considered good depends on a number of factors:
industries,
type of product or service,
goals of the advertising campaign.
Typically, a high CR means that the ads are attracting the doctor phone number data audience, and the page with the offer is convincing and attractive to users. At the same time, a low conversion rate may indicate problems with targeting, ad quality, or landing page content.
An example of the impact of conversion on the effectiveness of a digital funnel
Let's say you spent 40,000 rubles on advertising and received 30,000 impressions and 300 applications from potential clients. The CR per application will be 10%, and the revenue will be 2,520,000 rubles.
Let's consider how the sales funnel will change if the conversion to an application is higher or lower by 5 p.p.:
You will need access to analytics tools to track user actions after clicking on an ad.
The answer to the question of how to determine CR is simple. You need to calculate the ratio of the number of conversions to the number of clicks on the ad. The formula for calculating CR in advertising looks like this:
CR = (Number of conversions / Number of clicks) * 100
Where:
Conversion rate is the number of users who performed the desired action (e.g. filled out a form, made a purchase, etc.).
Number of clicks: The total number of users who clicked on the ad.
The result is measured as a percentage, which makes it easier to interpret the metric and compare it with other campaigns or industry benchmarks.
For example, if an advertising campaign received 100 applications, of which 10 were converted into target actions, then the CR in the application will be:
CR = (10 / 100) * 100 = 10%.
What level of CR in an application is considered good?
What CR is considered good depends on a number of factors:
industries,
type of product or service,
goals of the advertising campaign.
Typically, a high CR means that the ads are attracting the doctor phone number data audience, and the page with the offer is convincing and attractive to users. At the same time, a low conversion rate may indicate problems with targeting, ad quality, or landing page content.
An example of the impact of conversion on the effectiveness of a digital funnel
Let's say you spent 40,000 rubles on advertising and received 30,000 impressions and 300 applications from potential clients. The CR per application will be 10%, and the revenue will be 2,520,000 rubles.
Let's consider how the sales funnel will change if the conversion to an application is higher or lower by 5 p.p.: