By area of interest
Posted: Wed Jan 22, 2025 6:55 am
This type does not have a strict structure. It directly depends on the tasks and goals of the project. Standard stakeholder groups:
Consumers. Those who expect the final result. The company's income depends on them.
Board of Directors: For this group, profit comes first.
Shareholders (investors). They provide the project with financing. It is important for them that the company's position on the market is reliable, otherwise their investments may not be justified.
Employees. Specialists work on a project to earn a salary and make a quality final product or service.
Competitors. In the modern world, it is impossible not to look back at the actions of competitors. The company must strive to create more attractive conditions for its employees, investors, consumers.
The state. The main controlling body is also a stakeholder. Taxes are included in belarus whatsapp number database the cost of the product, various restrictions affect profits. Some activities are impossible unless you receive permission (license) from the state.
It is important to understand that a stakeholder is not a single person, but a role. It is through this role that influence on the project is possible.
Stakeholder analysis
It is important for a marketer to identify stakeholders in a project. A marketing strategy identifies people who influence a particular project. It is important to consider all possible stakeholders during the analysis process. This will help improve the quality of the project. For example, when developing a mobile application, it is necessary to test the interface to understand whether it is convenient for the end user.
Stakeholder research is essential for pricing a product or service. If you neglect stakeholder research, the project may end up unprofitable or have problems that could have been foreseen in advance.
After this process, each of the groups should be described in detail. Key factors are determined based on the specifics of the project.
As a result, the marketer receives information that is transformed into a strategy for individual interaction with each stakeholder.
Stakeholder Analysis Tools
Let's look at the main tools that help in analysis.
Interest table
The criteria that are determined by the goals and objectives of the project are inserted into the table, but if we are talking about a universal option, then this is the level of the project's impact on the stakeholder, involvement, needs, expectations, interest, communications, and probable problems. For each stakeholder, an assessment is made: H (high level), M (medium level), L (low level).
Stakeholder map
This tool helps to understand how the project founder can influence stakeholders. During the drawing up, the proximity of stakeholders to the leader is visualized. The three main areas of this map are authority/responsibility, direct influence, indirect influence.
Consumers. Those who expect the final result. The company's income depends on them.
Board of Directors: For this group, profit comes first.
Shareholders (investors). They provide the project with financing. It is important for them that the company's position on the market is reliable, otherwise their investments may not be justified.
Employees. Specialists work on a project to earn a salary and make a quality final product or service.
Competitors. In the modern world, it is impossible not to look back at the actions of competitors. The company must strive to create more attractive conditions for its employees, investors, consumers.
The state. The main controlling body is also a stakeholder. Taxes are included in belarus whatsapp number database the cost of the product, various restrictions affect profits. Some activities are impossible unless you receive permission (license) from the state.
It is important to understand that a stakeholder is not a single person, but a role. It is through this role that influence on the project is possible.
Stakeholder analysis
It is important for a marketer to identify stakeholders in a project. A marketing strategy identifies people who influence a particular project. It is important to consider all possible stakeholders during the analysis process. This will help improve the quality of the project. For example, when developing a mobile application, it is necessary to test the interface to understand whether it is convenient for the end user.
Stakeholder research is essential for pricing a product or service. If you neglect stakeholder research, the project may end up unprofitable or have problems that could have been foreseen in advance.
After this process, each of the groups should be described in detail. Key factors are determined based on the specifics of the project.
As a result, the marketer receives information that is transformed into a strategy for individual interaction with each stakeholder.
Stakeholder Analysis Tools
Let's look at the main tools that help in analysis.
Interest table
The criteria that are determined by the goals and objectives of the project are inserted into the table, but if we are talking about a universal option, then this is the level of the project's impact on the stakeholder, involvement, needs, expectations, interest, communications, and probable problems. For each stakeholder, an assessment is made: H (high level), M (medium level), L (low level).
Stakeholder map
This tool helps to understand how the project founder can influence stakeholders. During the drawing up, the proximity of stakeholders to the leader is visualized. The three main areas of this map are authority/responsibility, direct influence, indirect influence.