Best Practices for GDPR Compliant SMS Marketing
Posted: Wed Jan 22, 2025 6:49 am
Remember, the GDPR doesn’t ban SMS marketing. Rather, it ensures that individuals have control over their data and only receive marketing messages they’ve actively opted-in to receive.
Here are the best practices you should adhere to when conducting your SMS marketing. Following them will make sure your campaigns remain legal, while maximizing your chances of commercial success.
Obtain Explicit Opt-ins
Since consent is king when it comes bulgaria whatsapp number data to the GDPR, all SMS marketers must make sure that customers actively opt-in to receive SMS marketing messages. This means that you cannot rely on any form of assumed or implied consent from prospects and customers. You cannot, for example, use pre-ticked checkboxes that state the customer is happy to receive texts from you. The reason is that the customer has to then actively opt-out by un-ticking the checkbox, whereas the regulation mandates the customer needs to actively opt-in by ticking it themselves.
Some ways in which you might obtain proper consent include having the customer:
Click an opt-in button or link online
Select from equally prominent yes/no options
Respond to an email requesting consent
Sign a consent statement
You also cannot assume consent just because a customer has provided their mobile phone number. Again, even with their phone number, you must obtain the customer’s explicit consent to use it to contact them via text before you do so.
Here are the best practices you should adhere to when conducting your SMS marketing. Following them will make sure your campaigns remain legal, while maximizing your chances of commercial success.
Obtain Explicit Opt-ins
Since consent is king when it comes bulgaria whatsapp number data to the GDPR, all SMS marketers must make sure that customers actively opt-in to receive SMS marketing messages. This means that you cannot rely on any form of assumed or implied consent from prospects and customers. You cannot, for example, use pre-ticked checkboxes that state the customer is happy to receive texts from you. The reason is that the customer has to then actively opt-out by un-ticking the checkbox, whereas the regulation mandates the customer needs to actively opt-in by ticking it themselves.
Some ways in which you might obtain proper consent include having the customer:
Click an opt-in button or link online
Select from equally prominent yes/no options
Respond to an email requesting consent
Sign a consent statement
You also cannot assume consent just because a customer has provided their mobile phone number. Again, even with their phone number, you must obtain the customer’s explicit consent to use it to contact them via text before you do so.