How and where will you interact with your audience
Posted: Wed Jan 22, 2025 6:45 am
Example: If your audience is young entrepreneurs, focus on modern design, clear messaging, and practical benefits of the product.
Tip: Use surveys and interviews to collect data. This will help you better understand your customers.
2. Developing a unique selling proposition (USP)
USP is the foundation of your brand. It should clearly answer the question: why should a customer choose you?
Advice:
Make sure your USP is based on real benefits.
Avoid generic and bulk sms estonia cliched phrases. For example, instead of “high quality,” use “5-year warranty.”
Example of USP: "We deliver products in 30 minutes, otherwise your next order is free!"
brand managemen
3. Visual identity
Your brand must be recognizable at all levels of interaction with customers.
The main elements of visual identity:
Logo
Color palette
Fonts
Packaging or interface design
Tip: Develop a brand book that will serve as a guide for using visual elements.
Fun fact: Color palette can increase brand recognition by 80%.
4. Communication strategy
It is important to work out the key channels and tone of communication.
Examples of channels:
Social media
Email newsletters
Offline events
Advertising (contextual, media, outdoor)
Recommendation: Maintain a uniform communication style. If the brand positions itself as an expert, avoid a tone that is too informal.
Step Up: Create a social media content plan to engage with your audience on a regular basis.
brand management
Tip: Use surveys and interviews to collect data. This will help you better understand your customers.
2. Developing a unique selling proposition (USP)
USP is the foundation of your brand. It should clearly answer the question: why should a customer choose you?
Advice:
Make sure your USP is based on real benefits.
Avoid generic and bulk sms estonia cliched phrases. For example, instead of “high quality,” use “5-year warranty.”
Example of USP: "We deliver products in 30 minutes, otherwise your next order is free!"
brand managemen
3. Visual identity
Your brand must be recognizable at all levels of interaction with customers.
The main elements of visual identity:
Logo
Color palette
Fonts
Packaging or interface design
Tip: Develop a brand book that will serve as a guide for using visual elements.
Fun fact: Color palette can increase brand recognition by 80%.
4. Communication strategy
It is important to work out the key channels and tone of communication.
Examples of channels:
Social media
Email newsletters
Offline events
Advertising (contextual, media, outdoor)
Recommendation: Maintain a uniform communication style. If the brand positions itself as an expert, avoid a tone that is too informal.
Step Up: Create a social media content plan to engage with your audience on a regular basis.
brand management