Make sure they generate conversations and touch
Posted: Wed Jan 22, 2025 6:34 am
And this is normal, since it is one of the most complicated issues. On more than one occasion you have seen how email marketing, newsletters, transactional emails or SMS marketing are some of the most powerful tactics for building customer loyalty . In addition, factors such as customer service or special offers can play in your favor to retain your customers. But what about social platforms? Given that they are the perfect setting for real-time conversations, you should take advantage of them. Do you use them? Emotion in your content It's not about releasing a lot of content every day.
And even less so if it goes unnoticed. If you want to know how to increase engagement in digital marketing campaigns focused on social media, you'll need to make sure your posts are engaging. more office email list than one sensitive nerve. You don't have to be stubborn when creating a viral marketing campaign. In fact, just reaching your target and changing their attitude towards your brand is enough. As always, psychology plays a fundamental role. Furthermore, considering that 95 % of purchasing decisions are made on an emotional level, what makes you think that to retain a user you cannot take the same path? How to increase engagement in digital marketing campaigns Below we briefly outline 10 ideas to increase engagement in digital marketing campaigns: 1.
- Social Proof You probably won't be surprised to see social proof included in the 10 principles on how to increase engagement in digital marketing campaigns. In fact, you may have noticed that users are guided more by the perceptions of others than by what brands usually tell them. But it happens to you too. When you come across brands that have great reviews or products that are highly rated, what does it tell you? Do you trust them more? However, human beings do not only trust more what others say. Social approval also pushes them to consume a certain product or service.
And even less so if it goes unnoticed. If you want to know how to increase engagement in digital marketing campaigns focused on social media, you'll need to make sure your posts are engaging. more office email list than one sensitive nerve. You don't have to be stubborn when creating a viral marketing campaign. In fact, just reaching your target and changing their attitude towards your brand is enough. As always, psychology plays a fundamental role. Furthermore, considering that 95 % of purchasing decisions are made on an emotional level, what makes you think that to retain a user you cannot take the same path? How to increase engagement in digital marketing campaigns Below we briefly outline 10 ideas to increase engagement in digital marketing campaigns: 1.
- Social Proof You probably won't be surprised to see social proof included in the 10 principles on how to increase engagement in digital marketing campaigns. In fact, you may have noticed that users are guided more by the perceptions of others than by what brands usually tell them. But it happens to you too. When you come across brands that have great reviews or products that are highly rated, what does it tell you? Do you trust them more? However, human beings do not only trust more what others say. Social approval also pushes them to consume a certain product or service.