Where to study and find a job as a targetologist
Posted: Wed Jan 22, 2025 6:34 am
A targeting specialist is responsible for planning and distributing the advertising budget, so financial literacy is an important requirement in this profession.
№4. Setting up advertising campaigns in accounts
You need to understand the features and technical capabilities of each social network, its algorithms and rules. Advertising accounts may differ in the set of available functions and criteria for setting up, so you should study them all in austria whatsapp number database detail.
#5. Ability to work with web analytics
The technical tools of a targetologist are not limited to social networks. The list of technologies required for work includes Yandex.Metrica and Google Analytics services, as well as UTM tags and split testing. In addition, for a more accurate and effective analysis, you will need knowledge of online services for monitoring competitors, collecting databases for retargeting, and parser programs.
How much does a targeting specialist earn?
The demand for the profession has grown significantly recently, and with it the cost of services for working with targeting. This is one of the highest paid areas in Internet marketing, but, as elsewhere, the income of a specific specialist depends on his qualifications, experience and the format of work. The region in which he lives and the level of complexity of a particular project also play a big role.
A targeter can work as a freelancer or be a full-time employee of an advertising agency/SEO studio/large company that needs targeting on a permanent basis.
Freelance earnings depend on the number of completed orders. On average, beginners without experience take 5,000₽ for one simple campaign and, as a rule, conduct no more than 3-4 projects per month. A person with successful cases behind him, having positive feedback from customers, can count on payment of 15,000₽ per project. Of course, such a specialist is able to handle more voluminous work and, in general, his income will be higher.
As for official employment and work on staff, the picture is more rosy. A novice targetologist at an agency can earn 45-60 thousand rubles a month, and an experienced one - even 200,000, if they have good indicators. But, again, everything depends on the city of residence, the list of duties of the specialist and the company itself.
Skills required for a targetologist.
№4. Setting up advertising campaigns in accounts
You need to understand the features and technical capabilities of each social network, its algorithms and rules. Advertising accounts may differ in the set of available functions and criteria for setting up, so you should study them all in austria whatsapp number database detail.
#5. Ability to work with web analytics
The technical tools of a targetologist are not limited to social networks. The list of technologies required for work includes Yandex.Metrica and Google Analytics services, as well as UTM tags and split testing. In addition, for a more accurate and effective analysis, you will need knowledge of online services for monitoring competitors, collecting databases for retargeting, and parser programs.
How much does a targeting specialist earn?
The demand for the profession has grown significantly recently, and with it the cost of services for working with targeting. This is one of the highest paid areas in Internet marketing, but, as elsewhere, the income of a specific specialist depends on his qualifications, experience and the format of work. The region in which he lives and the level of complexity of a particular project also play a big role.
A targeter can work as a freelancer or be a full-time employee of an advertising agency/SEO studio/large company that needs targeting on a permanent basis.
Freelance earnings depend on the number of completed orders. On average, beginners without experience take 5,000₽ for one simple campaign and, as a rule, conduct no more than 3-4 projects per month. A person with successful cases behind him, having positive feedback from customers, can count on payment of 15,000₽ per project. Of course, such a specialist is able to handle more voluminous work and, in general, his income will be higher.
As for official employment and work on staff, the picture is more rosy. A novice targetologist at an agency can earn 45-60 thousand rubles a month, and an experienced one - even 200,000, if they have good indicators. But, again, everything depends on the city of residence, the list of duties of the specialist and the company itself.
Skills required for a targetologist.