Keep in mind that this is not an accurate

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Way to determine tweet exposure, and the number of tweets viewed in reality will be significantly lower. Audience engagement Audience engagement is the second important characteristic of your social media posts. You can measure it quantitatively by counting the number of communications, likes, and shares of your post.


Let's look at these metrics in more detail. Communications On Facebook, you can russia consumer email list determine the number of interactions by the number of comments on your post. Use the "People are talking about this" section of the "Page Insights" service to do this. On Twitter, communications are measured by the number of replies a tweet receives. You'll have to calculate this metric manually for each message.


Approvals Approvals are “likes” on Facebook and “favorites” on Twitter. This metric roughly represents the number of people who liked your post or tweet. Don’t take it as accurate, as some of your friends and followers “like” posts simply out of politeness. Use the Page Insights service (the "People are talking about this" section) to quickly get the number of "likes" for each Facebook post.