The fact is that in many areas it is the first purchase
Posted: Wed Jan 22, 2025 5:43 am
Of a client that costs the business a lot, but the second and subsequent ones are much cheaper. For example, you set the CPS indicator at 1,000 rubles. The contractor attracts customers for 1,200 rubles - it seems that he is not coping. But if you analyze the situation further, it turns out that a month later the same client comes to you and buys again, without any advertising.
So, two checks now cost not 2,000 rubles, but 600 rubles each. And this is with your netherlands consumer email list comfortable indicator of 1,000. To understand how your business is performing in terms of real customer value, analyze: LTV is the total value of a customer over their entire life cycle; conversion of applications brought by the targeting specialist not only into the first purchase, but also into subsequent ones.
How to calculate the performance of contractors in internet marketing? There is no universal instruction, you will have to evaluate all marketing in dynamics. Build the entire customer path from getting to know you to repeat purchase and evaluate all metrics in terms of money. In order for comprehensive promotion on the Internet to be effective, you need to learn how to work with agencies, filter out unscrupulous contractors and not lose adequate specialists.
So, two checks now cost not 2,000 rubles, but 600 rubles each. And this is with your netherlands consumer email list comfortable indicator of 1,000. To understand how your business is performing in terms of real customer value, analyze: LTV is the total value of a customer over their entire life cycle; conversion of applications brought by the targeting specialist not only into the first purchase, but also into subsequent ones.
How to calculate the performance of contractors in internet marketing? There is no universal instruction, you will have to evaluate all marketing in dynamics. Build the entire customer path from getting to know you to repeat purchase and evaluate all metrics in terms of money. In order for comprehensive promotion on the Internet to be effective, you need to learn how to work with agencies, filter out unscrupulous contractors and not lose adequate specialists.