It is an exercise in focus, patience and listening
Posted: Sun Dec 22, 2024 4:59 am
Second, only 5% of the time during your research process or pre-purchase relationship will you be in a clear buying mood. The rest of the time you may be interested but not ready to buy.
The first challenge for a B2B sales strategy is to get on the radar of that company or buyer, which requires prior internal strategic work on market segmentation and customer listening . And the second challenge is to arrive "alive" in the mind of the decision-maker at the moment of purchase intention.
To do this, you must first know how to read their moments taiwan telegram group link and needs. Through Content Marketing, digital tools (for example through Account Based Marketing , ABM) and above all a great listening mentality, you can help a company to reach you at the right time to decide or propose to you without having to interrupt it.
Convincing professionals requires a higher level of demand and patience than convincing individual consumers. Starting by understanding their moments and problems is essential if we want to generate the necessary trust that will help our sales network close deals.
Invest in empathizing with the problem and the daily life of the B2B/Industrial professional
It may still sound very obvious, but the reality is that in a B2B or Industrial market, a solution can no longer be provided with just one product.
The first challenge for a B2B sales strategy is to get on the radar of that company or buyer, which requires prior internal strategic work on market segmentation and customer listening . And the second challenge is to arrive "alive" in the mind of the decision-maker at the moment of purchase intention.
To do this, you must first know how to read their moments taiwan telegram group link and needs. Through Content Marketing, digital tools (for example through Account Based Marketing , ABM) and above all a great listening mentality, you can help a company to reach you at the right time to decide or propose to you without having to interrupt it.
Convincing professionals requires a higher level of demand and patience than convincing individual consumers. Starting by understanding their moments and problems is essential if we want to generate the necessary trust that will help our sales network close deals.
Invest in empathizing with the problem and the daily life of the B2B/Industrial professional
It may still sound very obvious, but the reality is that in a B2B or Industrial market, a solution can no longer be provided with just one product.