Trabajo implemented a CRM system to automate

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Small companies cannot offer the same wide selection of apartments as Airbnb or Booking, so they are lost among the giants. To successfully run a business in such a competitive environment, it is especially important for small companies to maintain a high level of customer service. If managers do not respond to messages quickly enough, then leads go to competitors - the company loses profits and audience loyalty. Problem: The deal cycle is stretched out due to managerial errors Before the CRM system, everything had to be done manually - set tasks, process customer requests and generate booking confirmations. All this was done by managers, so human errors often occurred. Specialists could forget to send a voucher or enter incorrect data.



The client had to write to the iceland phone number list support service, wait until the manager saw his message, understood what needed to be corrected, manually generated and sent a new document. The transaction cycle increased, clients were nervous, and managers processed fewer requests than they could have. Task Automate the booking confirmation process. Solution Viajo Por routine tasks and, as a result, eliminate human errors. In Bitrix24, the company set up a system of business processes — automatic actions triggered by certain triggers. The company set up triggers in such a way that booking confirmations were generated and sent automatically. Managers no longer fill out forms.



The system itself fills out the document and automatically sends the voucher to the client. The transaction cycle has been shortened - managers began to spend more time working with clients, rather than correcting their mistakes. Clients now receive confirmation of their booking within five minutes. Problem: Customers leave because of long wait times In 2019, Viajo Por Trabajo had only one manager. He used the WhatsApp mobile app, WhatsApp Web or responded to emails. When many requests came in at once, one person physically could not quickly respond to all at once. On average, it took 25-30 minutes to wait for a manager's response. Some messages were lost in the flow of information and clients went to more attentive and efficient companies.