Products, the demand for which depends solely on holidays.
Posted: Wed Jan 22, 2025 5:27 am
According to the degree of influence of holidays on sales, products can be divided into several groups:
These are strictly themed products that are remembered literally once a year. The most striking example is a Valentine. Note that demand only grows on the eve of February 14, and then there is practically no demand:
How to Use the Holiday Buzz to Boost Sales
Dynamics of popularity of the query "buy a valentine malaysia mobile phone numbers database " in Russia
Another example is the St. George ribbons, which are remembered mainly on the eve of May 9:
How to Use the Holiday Buzz to Boost Sales
Dynamics of popularity of the query "buy St. George's ribbon" in Russia
In fact, there are quite a few such products - New Year's costumes, graduation gowns, Christmas trees, garlands, Easter eggs and baskets, etc. Such products are usually promoted on the eve of the holidays; there is no point in conducting marketing events and preparing the audience in advance.
2. Products for which demand increases significantly during holidays.
These goods are sold throughout the year, but demand for them increases sharply on the eve of holidays (and drops just as sharply afterwards). These include perfumes, sweets, coffee, flowers, champagne, small household appliances and electronics. An interesting example is pumpkin. Demand for it increases significantly on the eve of Halloween, which has recently become popular in Russia:
These are strictly themed products that are remembered literally once a year. The most striking example is a Valentine. Note that demand only grows on the eve of February 14, and then there is practically no demand:
How to Use the Holiday Buzz to Boost Sales
Dynamics of popularity of the query "buy a valentine malaysia mobile phone numbers database " in Russia
Another example is the St. George ribbons, which are remembered mainly on the eve of May 9:
How to Use the Holiday Buzz to Boost Sales
Dynamics of popularity of the query "buy St. George's ribbon" in Russia
In fact, there are quite a few such products - New Year's costumes, graduation gowns, Christmas trees, garlands, Easter eggs and baskets, etc. Such products are usually promoted on the eve of the holidays; there is no point in conducting marketing events and preparing the audience in advance.
2. Products for which demand increases significantly during holidays.
These goods are sold throughout the year, but demand for them increases sharply on the eve of holidays (and drops just as sharply afterwards). These include perfumes, sweets, coffee, flowers, champagne, small household appliances and electronics. An interesting example is pumpkin. Demand for it increases significantly on the eve of Halloween, which has recently become popular in Russia: