If phone calls are needed - why not. Use as many channels

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” To attract an audience, you can package it differently. For example, “six months of fitness for the price of three.” Step Four: Talk About the Proposal Select communication channels Here it is worth focusing on the niche and segment. You need to use the communication channels that the target audience is accustomed to and where they spend most of their time. This way, the probability that the offer will be appropriate and noticed is higher. For example, a board game store operates on a B2C model. The company knows that its target audience actively uses social networks and is used to receiving offers there. Such a business can rely on targeted advertising. Another example: an event agency organizes events for the regional Ministry of Culture year after year. This is a B2G model, the target audience is used to personal, face-to-face communication.



Direct contact is important for germany phone number list such a business: a meeting with a representative or letters via corporate e-mail. Wazzup marketer Laysan Ryzvanova The more communication channels a business uses, the higher the likelihood that people will notice the offer. Therefore, it is worth using all communication channels that are acceptable given the position of the business and the preferences of the target audience. If the company has decided to communicate via e-mail and messengers - please. as possible that suit the company. Select advertising platforms When searching for advertising platforms, it is worth focusing on the budget and choosing platforms with a target audience. If a business knows that its clients are subscribed to certain Telegram channels or bloggers on Instagram, it can buy advertising from them.



Wazzup marketer Laysan Ryzvanova If we are talking about advertising platforms, these can be any advertising tools, including outdoor advertising - billboards and signs. There is an option to collaborate with another brand, organize a partner event. You can use targeted contextual advertising, sow in Telegram channels and VKontakte communities. You need to test hypotheses and see how they work for a specific business. Select advertising creatives When choosing advertising creatives, you can turn to past experience. For example, take last year's creative as a reference, refresh it and use it again. Analyzing past experience is very important. This way, a business can understand whether a certain activity will appeal to the target audience or not. Maybe last year's activity attracted a non-target audience. Or maybe the audience was targeted, but the customers responded very sluggishly.