If half of potential buyers leave the site

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It is easier for a small online store to define the audience and create ads manually, without involving the system and embedding additional code on the pages. However, large companies will appreciate the possibilities of dynamic marketing, thanks to which the generation of creatives and the selection of users will occur automatically. The Sequence Length report provides insight into your online store's cycle. An argument in favor of enabling dynamic remarketing is that the number of users who placed an order on their first visit does not exceed 50%.


you can try to bring them back with the help of “catch-up” banners. The Time zalo database to Conversion report shows the number of days between the first visit and the conversion action. This is how much time it takes for a user to decide to place an order. If this figure is more than one day, it makes sense to launch dynamic remarketing to encourage hesitant customers to return to the marketplace and make a purchase.


Users eligible for dynamic remarketing Advertisements will perform their function, i.e. return users who left without buying to the store, if they are addressed personally to each of the potential customers. They can be divided into four groups: I studied the product card and left the site The vast majority of visitors to trading platforms belong to this type. Almost all of them are not planning to buy anything yet, they are simply studying the assortment, but do not think about placing an order.