Conversational Marketing: What is it and why is it important?

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Conversation is — and always has been — a fundamental part of generating sales. In recent years, conversational marketing and bots have been incorporated into the digital sales process and have transformed customer service.

In this article, we will tell you more about conversational marketing, analyzing the current needs of modern users to satisfy them and get them to choose you first. Ready to get started?

As the name suggests, conversational marketing primarily refers to conversations and dialogue.

Conversation is at the heart of sales: from the most traditional to those that take place in physical stores with the persuasion of salespeople and those that take place on social networks.

Conversation is the tool that directs and guides everything that is a sale. Tweet this

Nowadays, conversation has become the center of digital italy phone number lead sales thanks to a new technology. For example, the chatbot , also called conversational bot . But what is the reason for this change?

Today, consumers expect instant responses from businesses. That's why perfecting conversations and humanizing the sales process is essential to meet this demand.

At Cliengo, we use the concept of instant economy to explain this new form of communication, which is what conversational bots are installing in digital sales.

What is conversational marketing?
Conversational marketing is a tool that uses conversations as an added value in the user experience.

In addition, it improves sales processes and applies automation through auditory or visual interfaces to humanize customer service.

Conversational marketing is a type of marketing that understands the value that conversations add to the sales experience, and automates some of these conversations through interfaces https://bit.ly/2u72VMy #Chatbot @Cliengo Tweet this

This type of marketing attempts to alleviate the time users waste trying to resolve problems on websites, apps, or other media, where they are exhausted trying to get adequate support.

Here it is important to highlight that “adequate attention” is understood as any interaction that the user wishes to have with the brand, company or channel.

In short, start dialogues with users when they want .

Conversational marketing understands that today's users don't want to be sold to. Instead, they want to be advised, assisted and listened to before they buy a product or service.

Authenticity and trust are very important in this purchasing process . Conversational marketing can provide these through its constant availability and familiarity: after all, contact is being made through conversation and not through a static and distant form.

This applies not only to apps and websites, but to all existing platforms or media.

So? Yes, the idea is to have real conversations!

A paradigm shift in marketing
Conversational marketing is part of a paradigm shift that is taking place in marketing, which aims to orient its services towards the user and their needs , rather than focusing on the products it is trying to sell.

In the case of conversational marketing, the need that is addressed is that of interaction and immediate responses , in addition to help when searching for services or products.

Addressing this pressing need makes a difference in conversions, which are low in traditional sales formats.

In fact, only 43% of potential customers answer phone calls , 20% open emails , and only 2.35% leave their details on landing pages . All of these statistics indicate that sales must be humanized again.