The seller establishes contact with the client and asks questions
Posted: Wed Jan 22, 2025 4:53 am
" In essence, this is spam. And another example of a premature product presentation. The seller skipped the stages of establishing contact and identifying needs and immediately began to promote his salon in the hope that among hundreds of contacts at least a few will leave a request. Most often, this approach leads to the blocking of an account in messengers - read in our knowledge base what to do in such cases . A mailing list is a good marketing tool. In the right hands, it will bring in a lot of leads, but even in this case, it is worth studying and segmenting the client base in advance . In general, sales without identifying needs is like shooting a cannon at sparrows. It will touch someone, but more often it is a waste of time and money.
How to Identify Correspondence Needs belgium phone number list You can identify needs using questions. Open, closed, alternative - any. Another good way to find the right questions is to make a list of hypotheses about your customers. That is, what key values do they see in the product, what do they consider important, in what life scenarios will they use it. You can use this list as a guide in the dialogue, like a checklist. For example, you sell spray paints at retail. Mostly, street artists, restorers and even board game players contact you. And they all prefer paints for different reasons, for different surfaces. What is easy to paint walls, will not work for miniatures. And it is important to study and take this into account in advance. Next, we will look at the example of a fitness club to show how exactly needs identification works.
Example of needs identification . Several in one message, so as not to turn the correspondence into an interrogation Example of needs identification The client answered the questions. This helped the manager better understand his request and make a segmented offer. The manager not only helped the client find out the prices, but also clarified his needs with three questions and made an offer, which he agreed to. In addition, he showed concern. He took on part of his work: he selected a subscription, offered to help with the application. Why did the seller ask these particular questions? Are you planning to work out with a trainer or on your own? Have you checked whether it is possible to offer a trainer's services in addition to the membership? What result do you expect from training in our fitness club? You specified the need.
How to Identify Correspondence Needs belgium phone number list You can identify needs using questions. Open, closed, alternative - any. Another good way to find the right questions is to make a list of hypotheses about your customers. That is, what key values do they see in the product, what do they consider important, in what life scenarios will they use it. You can use this list as a guide in the dialogue, like a checklist. For example, you sell spray paints at retail. Mostly, street artists, restorers and even board game players contact you. And they all prefer paints for different reasons, for different surfaces. What is easy to paint walls, will not work for miniatures. And it is important to study and take this into account in advance. Next, we will look at the example of a fitness club to show how exactly needs identification works.
Example of needs identification . Several in one message, so as not to turn the correspondence into an interrogation Example of needs identification The client answered the questions. This helped the manager better understand his request and make a segmented offer. The manager not only helped the client find out the prices, but also clarified his needs with three questions and made an offer, which he agreed to. In addition, he showed concern. He took on part of his work: he selected a subscription, offered to help with the application. Why did the seller ask these particular questions? Are you planning to work out with a trainer or on your own? Have you checked whether it is possible to offer a trainer's services in addition to the membership? What result do you expect from training in our fitness club? You specified the need.