At this stage, your organization should have a healthy subscriber list and be generating some revenue from successful transactions. During the mid-term phase of your SMS marketing campaign, you can focus on partially completed transactions to increase your revenue stream.
Considering that over 70% of website afghanistan whatsapp number data visitors tend to abandon their shopping cart before completing their purchase, now is the time to launch an abandoned cart SMS campaign. Here, the messages should contain a link to the products they left in your store. Multimedia messaging service (MMS) elements such as photos and GIFs can act as visual reminders. To incentivize the customer, you can also send them a code to activate an abandoned cart offer.
Ideally, you should send three abandoned cart text messages with a good amount of time between each one.
Full Exploitation Phase: Engaging in Conversation and Diversifying Your Marketing Efforts
Now that your subscribers have experience with your brand, this stage is all about two-way communication with interested consumers and integrating SMS with your other marketing channels.
Using the SMS keyword tool, you can send keywords to your subscribers to request their consent for two-way text messaging. You can use these conversations to provide customer support, answer questions, and share ideas or opinions related to your consumers’ needs, preferences, and pain points.
Intermediate stage: further actions to maximize income
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