All interactions will be formal and even harmful

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Otherwise, all the work is a waste of resources. Hansen's book Collaboration: How to Move from Competition to Cooperation uses the concept of rational collaboration. The latter does not accept partnerships when there are many disagreements and insufficient motivation to achieve the goal. Brands can face problems if the following nuances were missed when preparing the strategy: Too different cultures. Nothing will come of working in a hostile environment, because you can't build a friendly relationship with a company if you can't come to terms with the new way of thinking.


The fact is that brand fans adhere to certain stereotypes inherent in their culture overseas chinese in uk data and may not appreciate such attempts at friendship. Unjustified excessive collaboration. In this case, people unite not for a common goal, but to communicate and have a good time. As a result, the structure of the organization becomes irrationally complicated, and time is spent on meetings that do not produce results. Read also Identity: stages of development, implementation, examples of application Read more Error in defining the problem.


When employees do not interact well with each other, it is important to find the cause, otherwise the problem will not go away. Usually it is the lack of opportunity to ask for help and resistance to working together. The leader must take matters into his own hands, because no one else can cope with the barriers in such cooperation. Wrong decisions. Sometimes companies resort to standard solutions, hoping that they will work regardless of the circumstances.