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Functional Services for Social Media Analysis

Posted: Wed Jan 22, 2025 4:05 am
Example: Comparing audiences of competitive brands using Brand Analytics

Read also : How to search for brand mentions in the media, blogs and social networks: a selection of 15 tools

Feedspy: Personal Superspy
The Feedspy service analyzes the effectiveness of content on VKontakte, Facebook, Instagram, Odnoklassniki, YouTube, Twitter, Telegram, Pinterest. Here you can conveniently filter publications guatemala mobile phone numbers database by time, engagement, content type, keywords and phrases in the text.

What the service can do:

Search for viral posts.
Compare competitors' pages with each other.
Track subscriber growth.
Provide detailed reporting on user interactions with content.
Calculate what content the audience likes the most.
Download data in a convenient format (Excel, PDF, PNG, JPEG).
You can only make five downloads in one social network for free. Subscription costs from 299 rubles per month. There are no restrictions on the choice of the time period to analyze.

10 Functional Services for Social Media Analysis
This is what filtering by likes looks like in Feedspy

AgoraPulse: powerful, simple, accessible
Agorapulse is also a foreign SMM platform, so it interacts only with Facebook, Twitter, Instagram, LinkedIn, Google+. However, this does not prevent it from attracting clients among international companies: Volkswagen, Pepsi, Nivea, McDonald's.

What Agorapulse can do:

Track trends, comments mentioning the brand, and statements by opinion leaders.
Plan publications to different social networks: with emoji, UTM tags, photos and videos.
Compare competitors' pages by engagement and other parameters.
Generate regular reports on audience growth, reactions, top posts and Stories, best content types and publishing times, etc.
Conduct a SWOT analysis, work with a CRM system, and develop social networks with the whole team.
The service can be used for free for up to 28 days. After that, it starts at €79 per month (10 social profiles, 2 users). Customizable Power Reports are paid for separately (from €19).