Thus, given these restrictions, a pharmacy cannot be considered

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Having entered the site, a person selects the necessary medicines, places an order, and receives it from you. You can think about what IT innovations can make the pharmacy even more attractive to customers. It would be a good idea to set up geo-targeting and add a point on Yandex, 2GIS and Google maps. Customers can be offered loyalty cards, and pharmacists can be explained that their smile is no less important than their knowledge. It should be taken into account that a pharmacy is prohibited from advertising drugs that are sold only by prescription, as well as those that require special training to use.


an ordinary retail outlet whose activities are focused on making a profit. To increase the overseas chinese in australia income of the pharmaceutical sales outlets, they additionally sell beauty and health products that are not medicines. These include dietary supplements, preventive and care cosmetics, herbal infusions, devices that allow you to do massage at home, care products, orthopedic products. In addition to medicines, a pharmacy may sell disinfectants, personal hygiene items, glasses and eyewear, tableware intended for medical purposes, mineral water, baby, therapeutic and dietary food, health education and medical literature promoting a healthy lifestyle.


Common Mistakes When Opening a Pharmacy It is impossible to build a business without mistakes, but they can be minimized. As a rule, the main one that beginning businessmen make is the lack of knowledge about competitors. In this case, it is not enough to go to nearby pharmacies and write down the price tags in your notebook; it is necessary to conduct a thorough market analysis in the entire area where you plan to open a point.