Why relate prospecting and CRM?
Posted: Wed Jan 22, 2025 4:00 am
You can integrate marketing automation tools with your CRM to improve personalization of communication with leads and make it easier to perform repetitive tasks.
Two good examples are creating lead nurturing emails and monitoring engagement by counting open and click rates to identify the people most interested in your contact.
Among the most popular tools for marketing automation interior designers email list are Mailchimp , a platform for creating, sending and controlling email marketing, and RD Station , a solution focused on lead management.
Both are easily integrated with Agendor CRM.
Data and market intelligence platforms
These platforms are bases that provide information and help analyze customer behavior, identify purchasing patterns, trends and, in this way, reach truly qualified leads.
Solutions like these also help with tasks such as market monitoring, tracking competitor activities, enriching lead data and identifying business opportunities.
LinkedIn Sales Navigator, which we mentioned earlier in this article, is a great example.
Why relate prospecting and CRM?
Relating prospecting and CRM is important because the system allows the integration of different lead capture strategies in a single place.
In Agendor CRM, for example, you have the opportunity to create multiple sales funnels and customize each stage, from pre- to post-sales.
It also monitors in real time the development of each contact and the sales performance of the sales team, both individually and collectively.
Our CRM system also automates several prospecting tasks and processes, such as the automatic progression of leads through the sales funnel based on meeting a previously determined criterion.
Linking prospecting and CRM is a great way to increase the productivity and efficiency of the sales team, reduce the sales cycle and increase the chances of conversion.
Tip! Discover the main advantages of using a CRM!
customer prospecting
How to do international and cross-industry prospecting?
Exploring international markets is a way to expand the company's operations and make it known in several other countries. However, to achieve this result, it is necessary to find the right customers.
International prospecting requires different practices and points of attention than in Brazil. For good results, it is essential to:
carry out in-depth research into the market you intend to reach in order to identify needs and confirm whether your business can actually meet them;
use data and intelligence platforms to find different cross-border business opportunities;
study laws, standards, regulatory and cultural issues to avoid making mistakes that compromise relationships with potential customers;
adapt the prospecting strategies used according to the commercial and social characteristics of each country.
All the tools we mentioned are extremely useful in this approach, including CRM, which centralizes surveys and contacts and prevents the loss of important information.
Prospecting different industries
Two good examples are creating lead nurturing emails and monitoring engagement by counting open and click rates to identify the people most interested in your contact.
Among the most popular tools for marketing automation interior designers email list are Mailchimp , a platform for creating, sending and controlling email marketing, and RD Station , a solution focused on lead management.
Both are easily integrated with Agendor CRM.
Data and market intelligence platforms
These platforms are bases that provide information and help analyze customer behavior, identify purchasing patterns, trends and, in this way, reach truly qualified leads.
Solutions like these also help with tasks such as market monitoring, tracking competitor activities, enriching lead data and identifying business opportunities.
LinkedIn Sales Navigator, which we mentioned earlier in this article, is a great example.
Why relate prospecting and CRM?
Relating prospecting and CRM is important because the system allows the integration of different lead capture strategies in a single place.
In Agendor CRM, for example, you have the opportunity to create multiple sales funnels and customize each stage, from pre- to post-sales.
It also monitors in real time the development of each contact and the sales performance of the sales team, both individually and collectively.
Our CRM system also automates several prospecting tasks and processes, such as the automatic progression of leads through the sales funnel based on meeting a previously determined criterion.
Linking prospecting and CRM is a great way to increase the productivity and efficiency of the sales team, reduce the sales cycle and increase the chances of conversion.
Tip! Discover the main advantages of using a CRM!
customer prospecting
How to do international and cross-industry prospecting?
Exploring international markets is a way to expand the company's operations and make it known in several other countries. However, to achieve this result, it is necessary to find the right customers.
International prospecting requires different practices and points of attention than in Brazil. For good results, it is essential to:
carry out in-depth research into the market you intend to reach in order to identify needs and confirm whether your business can actually meet them;
use data and intelligence platforms to find different cross-border business opportunities;
study laws, standards, regulatory and cultural issues to avoid making mistakes that compromise relationships with potential customers;
adapt the prospecting strategies used according to the commercial and social characteristics of each country.
All the tools we mentioned are extremely useful in this approach, including CRM, which centralizes surveys and contacts and prevents the loss of important information.
Prospecting different industries