The new Regulation, which was adopted in April 2016 and will enter into force across the European Union on 25 May 2018, is based on replacing the 28 national data protection laws, expanding requirements and introducing a variety of new obligations to support these core rules .
It is therefore important to accept as soon as possible that the current Data Protection Directive (DPD) is completely superseded by the new regulation and that the GDPR will require a thorough review of the data management policies of all companies and institutions.
The objective of the European standard is to promote legislative harmonisation in the field of data protection and to serve as a single regulatory framework in force in all member states.
Therefore, all EU organisations – whether commercial enterprises or public authorities – that collect, store or process EU personal data must adapt to the new regulatory framework before the above-mentioned date. Failure to canada cell phone number comply may result in high costs, both monetary and in terms of corporate reputation.
On the other hand, organizations based outside the EU that monitor and offer products and services to people in the EU will also have to incorporate the General Data Protection Regulation (GDPR) , ensuring the same level of protection of personal data.
Marketing professionals , due to the large amount of information and data that we handle, work in one of the sectors most affected by the new legislation. For this reason, it is important to begin to harmonize our actions with the new legislation .
Although some of the points outlined in the GDPR were already included in current legislation, it is worth remembering five practices that are still common and that we must banish as soon as possible:
1.- We must stop being confusing about data privacy . All Marketing areas, such as Digital Marketing, Online Marketing, Performance Marketing, Direct Marketing, Inbound Marketing , Outbound Marketing, eCommerce or eShop must make it clear that their data protection policy involves “EU Data Privacy Compliance” .
2.- Silence , pre-ticked boxes or inaction will not constitute proof of consent. Clear written documentation must be available to corroborate the users' agreement.
3.- Do not use cookies to track user behavior without their consent.