Many salespeople are guilty of telling everything themselves during warm calls

[mstakh.i.mo.mi]

8 Common Mistakes in Warm Calls There is no dialogue. A dialogue can be started from the first seconds of communication with a potential client, this is especially important during telephone conversations. Not many people have hearing as the leading channel of perception, so the interlocutor's monologue is usually poorly perceived. Also, in this case, the manager cannot immediately assess the situation, choose the optimal goal and, based on it, use a certain communication strategy. The client is not allowed to ask questions or show interest.


Let's say that the introduction of a specialist is followed by a message about the spam database company's activities, his own position in the company. Or such an employee can directly voice his goal - to sell a product. All this information is redundant at this stage. Moreover, it delays the deal. The manager is not able to immediately determine the type of consumer. Salespeople do not have the ability to analyze and classify, which is why the entire presentation goes in the wrong direction.


Such problems are explained by the fact that such employees are more communicators, and they are not taught, they are not given the necessary skills. In fact, a sales manager with developed analytical thinking is capable of delivering brilliant results. No notes are taken. The company's specialists, when making warm calls, do not write anything down or record on paper only the volumes and types of the necessary products. In this case, they are sure that they will not forget anything, but most often they are mistaken, and a large amount of valuable information is simply lost.