They pay attention to any independent information –

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good, neutral, bad. In other words, they want unbiased data, not advertising. This is supported by the results of a study conducted by Forrester Research. In the third quarter of 2009, consumers were more likely to start their searches on Google than on Amazon. When Amazon gave potential customers independent information about products—reviews, comparisons, customer opinions—that changed.


In the third quarter of 2011, consumers were nearly twice as likely to start their thailand email list research on Amazon. WE WILL PROMOTE YOUR BUSINESS Read more Four sources of independent reviews and ratings As noted earlier, publishing unbiased information is one of the most effective ways to improve the consumer experience. Consumers use a variety of sources of independent data.


The main ones are listed below: Websites of large retailers. For example, Svyaznoy, Euroset and other retailers publish a lot of informative materials. Many Russian consumers get basic information about a particular product on the website of a large retail chain, and then look for a supplier that provides the best deal. Amazon remains the champion of the English-language segment of the Internet.