Social media is scaring away potential customers
Posted: Tue Jan 21, 2025 10:34 am
For your brand If you are building a retail business in the B2C segment, your customers are divided into two large groups. The first group includes people who like your product and brand. The second group does not like you, but still remains your customers for one reason or another.
Of course, representatives of each group can be divided into several subgroups, russia email list but this does not change the essence. If you work in retail, you have satisfied and dissatisfied customers. And it does not matter how many of these groups there are. Believe me, dissatisfied customers always talk dozens of times louder than satisfied ones. Please note the places in the "People's Rating", compiled on the basis of customer reviews of the quality of service of the largest Russian banks: The one who carries, gets driven - this proverb can at least partially explain the low positions of the country's largest banks in the "People's Rating".
What does this mean in the context of SMM? As stated above, if you are building a retail business, there will always be dissatisfied customers. And they will definitely come to your Facebook public and tell you how you are doing things wrong and what the hell you are doing here. Customer service managers can write as much as they want that the issue is being worked on and the problem will be solved within 10 minutes.
Of course, representatives of each group can be divided into several subgroups, russia email list but this does not change the essence. If you work in retail, you have satisfied and dissatisfied customers. And it does not matter how many of these groups there are. Believe me, dissatisfied customers always talk dozens of times louder than satisfied ones. Please note the places in the "People's Rating", compiled on the basis of customer reviews of the quality of service of the largest Russian banks: The one who carries, gets driven - this proverb can at least partially explain the low positions of the country's largest banks in the "People's Rating".
What does this mean in the context of SMM? As stated above, if you are building a retail business, there will always be dissatisfied customers. And they will definitely come to your Facebook public and tell you how you are doing things wrong and what the hell you are doing here. Customer service managers can write as much as they want that the issue is being worked on and the problem will be solved within 10 minutes.