Large reach allows the cost per contact with the consumer to be very cheap
Posted: Tue Jan 21, 2025 10:02 am
And one high-quality sales ad or advertising campaign can slightly increase the value of your product in the minds of a large number of people, which then translates into a significant increase in overall sales. Social media wasn't created to put a certain piece of information in front of a huge number of people, it was created to connect small groups of people with each other.
So scaling in social media isn't about being able to create a small amount of malaysia email list positive effect on a huge number of people, but about creating a huge benefit for a small group of people. It is quite easy to convey information to half a million people using an advertisement. However, it is almost impossible to convey information to half a million people using Facebook, Twitter and VKontakte.
But what about 2, 3, 4 million VKontakte publics, you ask? After all, advertisements are placed there, which are in front of the eyes of millions of people! And a counter question right away: how fast does your news feed move? Some communities manage to post 400 posts a day with new content, and most regulars of social networks are subscribed to at least 50-100 groups and publics.
So scaling in social media isn't about being able to create a small amount of malaysia email list positive effect on a huge number of people, but about creating a huge benefit for a small group of people. It is quite easy to convey information to half a million people using an advertisement. However, it is almost impossible to convey information to half a million people using Facebook, Twitter and VKontakte.
But what about 2, 3, 4 million VKontakte publics, you ask? After all, advertisements are placed there, which are in front of the eyes of millions of people! And a counter question right away: how fast does your news feed move? Some communities manage to post 400 posts a day with new content, and most regulars of social networks are subscribed to at least 50-100 groups and publics.