Creating custom events for everything except page views was necessary for Google Universal Analytics. In GA4, everything is based on events and you can enable some to be captured automatically with the new enhanced event measurement. In addition to mandatory page viewing, you can enable capture of page scrolling (90% depth only), outbound clicks, site search, form interactions, video engagement, and file downloads. It was a good opportunity to review our existing events tracking strategy and see what we needed to custom implement or not in our new GA4 property.
KPIs were important to our stakeholders. After analyzing the data, we concluded that some of our prior austria mobile phone number list conversions were no longer meaningful and identified fresh tactics to measure success. Creating conversions events Goals in Universal Analytics have traditionally been rather restricting and rigid. Conversions are much easier to set up in GA4. Just flag any of your existing events as a conversion and there you have it: A new conversion event is defined. It’s recommended that you limit the individuals who have this access to prevent any inadvertent misconfigurations, considering how simple it is to set up.
You must have the editor (or higher) role to manage conversions. Remember: Only actions that are related to a business goal should be marked as conversions. You can now archive goals to free up space and GA4 has also increased the goal limit from 20 to 30. Conversion events are really useful and essential, allowing us to see the actions that matter the most using various reports, optimize our Google Ads campaigns bidding and create audiences that didn’t convert for remarketing campaigns. Another interesting new feature in GA4 is the ability to modify existing events and create new events from existing events within Google Analytics itself instead of relying on Google Tag Manager.