Page 1 of 1

What's in the Future? Near and Long-Term Plans

Posted: Tue Jan 21, 2025 9:21 am
It was hard to wrap my head around the fact that studio representatives forbade publishing information about them – exhibition visitors were enough for them and additional advertising was not needed. Even larger manufacturing companies often published a minimum of information about themselves on their online store websites (hiding either the city where they actually made the jewelry, or their e-mail, or information about the designers, or simply not updating the website for years with outdated information about the products) and were reluctant (often due to incompetence) to communicate in any way.

It is logical that most of them did not have pages on social networks, and it was impossible to track news and collection updates. Sergey and I guessed that it would be very difficult to convince most jewelry companies of the wisdom of expanding their promotion channels.

The number of visitors continued to grow and exceeded 3 thousand list of oman cell phone numbers people per day. We were surprised to realize that we had overtaken the largest jewelry resource, which we had initially focused on, in this indicator. We gained inner confidence that our work was having an effect, and that we were of interest to an ever-increasing circle of market participants. Finally, at the very beginning of 2015, we switched to a new website design, which made it possible to place advertising banners and divide the flow of publications into different news feeds. The website began to look organized, informative and more beautiful. We prepared tariff offers for different types of advertising on the portal, trying to focus on companies with different budgets. And we began to register the company.

Now the average daily traffic of the portal has reached 4 thousand people, and the total number of subscribers in social networks has reached almost 1000. We were approached with proposals to discuss commercial cooperation by a large online store and an exhibition association. Both of them found us themselves - thanks to the published materials. In the coming weeks, we will also begin testing contextual advertising blocks from Yandex and affiliate programs of jewelry online stores on the site. Already now, the site is testing its own advertising format, which is not yet familiar to everyone - a product slider-carousel.