Nevertheless, psychologist and director of the Psychological Cent
Posted: Tue Jan 21, 2025 8:55 am
“The explosive growth in the use of emoji and stickers is one of the global trends in modern communication, when text is gradually being replaced by visual images that are simpler in terms of perception,” states Mikhail Geisherik.
And it would be wrong to ignore this trend in SMM technologies, says Eric Feyzullov, Head of Digital at PR-partner: “There is a common belief that using emoticons and especially emoji in corporate communications is unprofessional. This is a profound misconception; today, the results of a number of studies are available that say the opposite. For example, a recent analysis by Cambridge University of more than 31 million tweets and half a million Facebook messages concluded that emoticons and emoji have a positive effect on social status. The vast majority of users with high Klout constantly use emoticons.”
er "Creative Development of Personality" Larisa Rudneva considers this trend unhealthy: "I would call it a surrogate for emotions. Modern life has a high pace, we rarely communicate in person, and, in fact, people lack emotions in interpersonal communication. And emoji is such a substitute: it seems like you stroked, it seems like you conveyed joy. At the same time, using emoticons definitely does not enrich communication. I would say that it makes communication more surrogate. And any substitute is always worse."
However, we should not expect a return to the old habits of “live” list of israel cell phone numbers communication in any case. On the contrary, in the near future the new graphic language will be used much more widely, Mikhail Geisherik is sure: “Advertising and communications always follow society and culture, people already communicate with emoticons, emoji and stickers - brands will actively use this new language in their communication with the audience.” The most important thing is not to chase the form, but to fill it with meaning and interesting ideas, the expert believes.
And it would be wrong to ignore this trend in SMM technologies, says Eric Feyzullov, Head of Digital at PR-partner: “There is a common belief that using emoticons and especially emoji in corporate communications is unprofessional. This is a profound misconception; today, the results of a number of studies are available that say the opposite. For example, a recent analysis by Cambridge University of more than 31 million tweets and half a million Facebook messages concluded that emoticons and emoji have a positive effect on social status. The vast majority of users with high Klout constantly use emoticons.”
er "Creative Development of Personality" Larisa Rudneva considers this trend unhealthy: "I would call it a surrogate for emotions. Modern life has a high pace, we rarely communicate in person, and, in fact, people lack emotions in interpersonal communication. And emoji is such a substitute: it seems like you stroked, it seems like you conveyed joy. At the same time, using emoticons definitely does not enrich communication. I would say that it makes communication more surrogate. And any substitute is always worse."
However, we should not expect a return to the old habits of “live” list of israel cell phone numbers communication in any case. On the contrary, in the near future the new graphic language will be used much more widely, Mikhail Geisherik is sure: “Advertising and communications always follow society and culture, people already communicate with emoticons, emoji and stickers - brands will actively use this new language in their communication with the audience.” The most important thing is not to chase the form, but to fill it with meaning and interesting ideas, the expert believes.