In particular, the group of Lauren
Posted: Tue Jan 21, 2025 8:51 am
E. Sherman (Department of Psychology, Temple University, USA) showed that even likes on photos of strangers influence neural and behavioral reactions. Scientists have experimentally found that when young people looked at photos on social media with a lot of likes, they showed better reactions in the areas of the brain associated with reward and visual attention, and were more likely to click the “Like” button.
When the photos the subjects looked at had few likes, their brains were italy email list not as excited and attentive. We can interpret this fact with sufficient confidence as follows: evolution has sharpened our brains in such a way that it understands: "Look, look - everyone is liking some bullshit. Come on, take a closer look! The whole flock can't be wrong.
This might be the bullshit you really need." Of course, a pack can make mistakes. Even the whole pack. But evolution does not delve into details, it sort of “hits the area”, that is, it develops a mechanism of a priori attention to what others have paid attention to. And in this sense, “likes” are also the “currency of attention” .
When the photos the subjects looked at had few likes, their brains were italy email list not as excited and attentive. We can interpret this fact with sufficient confidence as follows: evolution has sharpened our brains in such a way that it understands: "Look, look - everyone is liking some bullshit. Come on, take a closer look! The whole flock can't be wrong.
This might be the bullshit you really need." Of course, a pack can make mistakes. Even the whole pack. But evolution does not delve into details, it sort of “hits the area”, that is, it develops a mechanism of a priori attention to what others have paid attention to. And in this sense, “likes” are also the “currency of attention” .