Don't forget cross-selling Email marketing for the fashion
Posted: Tue Jan 21, 2025 8:38 am
Check out Urban Outfitters' guest blog with surfer Mick Rodgers. Depending on the size of your store and the capabilities of your marketing team, you might be able to create these emails once or twice a month. 7.- Of course, there are also promotions Email marketing for the fashion sector promotion Now that your subscribers have received their welcome email, a thank you, and various pieces of content, it's time to run your first sales campaign. When it comes to purchases made as a result of receiving an email, you should know that this channel has the highest conversion rate, at 66%. It beats social media, among other channels. Define what your offer will be The first step of any promotional email is to choose your offer . If you're selling specific products, segment your contact list so that the right offer reaches the right customers.
You can start with this example of an objective: Increase gmx mailing address your average order value . A 20% discount might lead to more sales, but it will also hurt your bottom line. Include a minimum threshold that customers need to qualify for the discount. This will help you get more sales while increasing your average order value. But how to do it? Get rid of overstocked or old items . Your inventory may be full of sunglasses that didn't sell in the summer. But your customers don't need to know that. Give them away for free to customers who spend a certain amount of money. Encourage repeat purchases. Instead of offering a discount, give away loyalty points. On average, 40% of an ecommerce store's sales are generated by just 8% of its customers. 8.- sector cross selling Personalized emails deliver 6x higher conversion rates compared to generic, mass emails.
You can start with this example of an objective: Increase gmx mailing address your average order value . A 20% discount might lead to more sales, but it will also hurt your bottom line. Include a minimum threshold that customers need to qualify for the discount. This will help you get more sales while increasing your average order value. But how to do it? Get rid of overstocked or old items . Your inventory may be full of sunglasses that didn't sell in the summer. But your customers don't need to know that. Give them away for free to customers who spend a certain amount of money. Encourage repeat purchases. Instead of offering a discount, give away loyalty points. On average, 40% of an ecommerce store's sales are generated by just 8% of its customers. 8.- sector cross selling Personalized emails deliver 6x higher conversion rates compared to generic, mass emails.