what are they, where do they live, what do they eat?
Posted: Tue Jan 21, 2025 8:36 am
Defining the target audience involves a series of socioeconomic and behavioral criteria based on market research. The first aspect includes basic information such as age range, gender, social class or education. The second involves lifestyle, beliefs, consumer preferences and worldview in general. This is where the concept that you should apply to define who to target comes in: creating personas.
This is the personification of the person who is part of the commercial property owners database group that will make up your target, a fictitious customer created to summarize your consumer profile. In other words, it is created taking into account the main characteristics of the consumer of your product or service.
Look for this profile by analyzing the characteristics of the customers you already have, and by deeply meditating on your product or service. The 5H2W (What, Why, Where, When, Who and How) can be very useful here. What is your medicine or solution? Why would someone need it? Where should these people acquire or apply the medicine or solution? When? Who should this person be? How should it be done and how much will it cost? Try to draw a chart or table where you will answer each of these questions. Do you already have an idea of who your customer would be?
Once you have gathered all the information, create a biography of your character, describing the most important characteristics of your target audience. Their desires, wishes, concerns (the customer’s pain). Use photos. Give them names. Create scripts. Write down what this person thinks and feels and what they do. Also, define the role of the persona for your company.
Change your character from time to time, always updating it with new information that you see in the customer's relationship with your product.
The best way to understand your audience's needs and changes is by interacting with them. Digital Marketing offers excellent tools to get to know your audience closely. Interact. Find out what they like and what they don't like about your product. Use and abuse reviews.
Research. Forums, groups and communities are available on the web for everyone to access. Or why not ask them directly? You can create survey forms and send them out via email. Find out how your audience thinks, what they need and what they want.
This is the personification of the person who is part of the commercial property owners database group that will make up your target, a fictitious customer created to summarize your consumer profile. In other words, it is created taking into account the main characteristics of the consumer of your product or service.
Look for this profile by analyzing the characteristics of the customers you already have, and by deeply meditating on your product or service. The 5H2W (What, Why, Where, When, Who and How) can be very useful here. What is your medicine or solution? Why would someone need it? Where should these people acquire or apply the medicine or solution? When? Who should this person be? How should it be done and how much will it cost? Try to draw a chart or table where you will answer each of these questions. Do you already have an idea of who your customer would be?
Once you have gathered all the information, create a biography of your character, describing the most important characteristics of your target audience. Their desires, wishes, concerns (the customer’s pain). Use photos. Give them names. Create scripts. Write down what this person thinks and feels and what they do. Also, define the role of the persona for your company.
Change your character from time to time, always updating it with new information that you see in the customer's relationship with your product.
The best way to understand your audience's needs and changes is by interacting with them. Digital Marketing offers excellent tools to get to know your audience closely. Interact. Find out what they like and what they don't like about your product. Use and abuse reviews.
Research. Forums, groups and communities are available on the web for everyone to access. Or why not ask them directly? You can create survey forms and send them out via email. Find out how your audience thinks, what they need and what they want.