Using irrelevant keywords
Posted: Tue Jan 21, 2025 7:16 am
Don't be alarmed! Depending on your industry, competition can be high and require bids that can eat up your daily budget with just a few clicks. At the beginning of a campaign, it is normal and essential to use different search terms. Always try to keep your bid within the range recommended by AdWords. This is the only way you will identify which terms are really important for your campaign and will have a basis for making adjustments in Google AdWords.
It is quite common for advertisers to be enchanted by certain attorney email list keywords that can generate even more traffic from visitors, but always ask yourself: is this search term related to my ad? Does this search term result in conversions? Test it for a few days and always evaluate the number of views, clicks and conversions that this keyword can add to your campaign, that way you will be sure whether to continue or pause a term.
7. Not paying attention to the quality index
Imagine getting a slight reduction in the cost of the keyword and a higher number of ad views in return. We are talking about the Google Adwords quality score, created to qualify the advertiser's work and prevent companies with millions of dollars from dominating the tool. This rating evaluates each term used from 0 to 10, taking into account the quality of the ad and whether the destination link uses the same terms as your campaign.
8. Only advertise when you need to improve revenue
Google Adwords can bring fantastic results in the short and medium term, but that doesn't mean you should only invest in sponsored links when you need to improve your revenue. There are large variations in search demand for a given segment, understanding seasonality and following trends in new terms used by the public becomes much simpler with a long-term campaign.
9. Is your website ready to receive potential visitors?
There is no point in following all the previous tips and then realizing that the biggest problem in your campaign was your website! It may seem irrelevant, but everything, absolutely everything, counts when a user arrives at your page. Many websites use communication that generates doubts or even makes navigation difficult for the visitor, making it a complex task to find a button or link. It is essential to use clear language, prominent CTAs (call to actions) and have a website prepared to receive visitors using different browsers and screen sizes.
It is quite common for advertisers to be enchanted by certain attorney email list keywords that can generate even more traffic from visitors, but always ask yourself: is this search term related to my ad? Does this search term result in conversions? Test it for a few days and always evaluate the number of views, clicks and conversions that this keyword can add to your campaign, that way you will be sure whether to continue or pause a term.
7. Not paying attention to the quality index
Imagine getting a slight reduction in the cost of the keyword and a higher number of ad views in return. We are talking about the Google Adwords quality score, created to qualify the advertiser's work and prevent companies with millions of dollars from dominating the tool. This rating evaluates each term used from 0 to 10, taking into account the quality of the ad and whether the destination link uses the same terms as your campaign.
8. Only advertise when you need to improve revenue
Google Adwords can bring fantastic results in the short and medium term, but that doesn't mean you should only invest in sponsored links when you need to improve your revenue. There are large variations in search demand for a given segment, understanding seasonality and following trends in new terms used by the public becomes much simpler with a long-term campaign.
9. Is your website ready to receive potential visitors?
There is no point in following all the previous tips and then realizing that the biggest problem in your campaign was your website! It may seem irrelevant, but everything, absolutely everything, counts when a user arrives at your page. Many websites use communication that generates doubts or even makes navigation difficult for the visitor, making it a complex task to find a button or link. It is essential to use clear language, prominent CTAs (call to actions) and have a website prepared to receive visitors using different browsers and screen sizes.