Responsible use of technological tools:
Posted: Sun Dec 22, 2024 4:36 am
a) Shared responsibility: When we talk about the use of social media platforms, we also come across the fact that the companies that maintain these social networks are also responsible for the processing of the data collected, thus raising questions about the real division of responsibility between the company that actually collected the data and the platform that somehow had access to this information, since both have legal obligations.
b) Secure data storage: When we talk about the online environment, we are also talking about an environment that is constantly vulnerable to cyber attacks and data leaks. For this reason, when companies that collect customer data use these digital means to circulate information, they must adopt security measures to protect the information, such as encryption and restricted access policies.
When it comes to using social networks, companies must be fully aware of the risks associated with the public exposure of this information and the lack of management of the environment in which it is inserted. In order to be considered efficient and in accordance with their intended purpose, these means of exchanging information must mitigate risks and protect the company and its customers. Here are some practical measures that a company can adopt to protect itself:
Avoid handling complaints or suggestions directly in public comments , as this may example of phone number in philippines expose personal information in an unwanted manner. One example is sharing personal data or requests in comments in public responses, as this may compromise customer privacy. It is recommended that interactions be monitored and directed as quickly as possible to a private channel, such as email or a support platform, ensuring that sensitive information is treated with due confidentiality and avoiding the possibility of privacy violations.
Ongoing training for the team : To ensure that the service is efficient, the team responsible for customer service on social media must be able to follow the provisions and recommendations that the company understands to be appropriate within the scope of this sector's duties. Therefore, it is extremely important that everyone receives periodic training, in addition to including specific guidelines on what should not be shared in public environments and how to proceed when faced with requests for information and complaints. In addition, everyone involved must be able to recognize risks and act accordingly, and be able to direct those responsible if they encounter more complex and critical situations, such as directing them to the appropriate sector, such as the legal department.
By adopting technological tools, such as artificial intelligence assistants or even chatbots , companies must adopt solutions that are configured and in accordance with data protection provisions. From the first contact with the customer, there must be a commitment that the information will be treated in accordance with legal provisions, as it is the company's duty to implement mechanisms that meet legal guidelines. In addition, it is the company's duty to ensure that all storage of this information is done securely, and that the information is only shared with authorized people within the company and that in specific cases it may be shared with other companies, as long as this communication of information is strictly essential for the purpose for which the collection is intended.
Adopting these practices not only protects the company against potential fines and penalties associated with data breaches, but also strongly reinforces that the company is committed to the security, confidentiality and integrity of its customers' data. Furthermore, this safeguard clearly demonstrates the company's commitment to a secure and transparent relationship with its customers.
b) Secure data storage: When we talk about the online environment, we are also talking about an environment that is constantly vulnerable to cyber attacks and data leaks. For this reason, when companies that collect customer data use these digital means to circulate information, they must adopt security measures to protect the information, such as encryption and restricted access policies.
When it comes to using social networks, companies must be fully aware of the risks associated with the public exposure of this information and the lack of management of the environment in which it is inserted. In order to be considered efficient and in accordance with their intended purpose, these means of exchanging information must mitigate risks and protect the company and its customers. Here are some practical measures that a company can adopt to protect itself:
Avoid handling complaints or suggestions directly in public comments , as this may example of phone number in philippines expose personal information in an unwanted manner. One example is sharing personal data or requests in comments in public responses, as this may compromise customer privacy. It is recommended that interactions be monitored and directed as quickly as possible to a private channel, such as email or a support platform, ensuring that sensitive information is treated with due confidentiality and avoiding the possibility of privacy violations.
Ongoing training for the team : To ensure that the service is efficient, the team responsible for customer service on social media must be able to follow the provisions and recommendations that the company understands to be appropriate within the scope of this sector's duties. Therefore, it is extremely important that everyone receives periodic training, in addition to including specific guidelines on what should not be shared in public environments and how to proceed when faced with requests for information and complaints. In addition, everyone involved must be able to recognize risks and act accordingly, and be able to direct those responsible if they encounter more complex and critical situations, such as directing them to the appropriate sector, such as the legal department.
By adopting technological tools, such as artificial intelligence assistants or even chatbots , companies must adopt solutions that are configured and in accordance with data protection provisions. From the first contact with the customer, there must be a commitment that the information will be treated in accordance with legal provisions, as it is the company's duty to implement mechanisms that meet legal guidelines. In addition, it is the company's duty to ensure that all storage of this information is done securely, and that the information is only shared with authorized people within the company and that in specific cases it may be shared with other companies, as long as this communication of information is strictly essential for the purpose for which the collection is intended.
Adopting these practices not only protects the company against potential fines and penalties associated with data breaches, but also strongly reinforces that the company is committed to the security, confidentiality and integrity of its customers' data. Furthermore, this safeguard clearly demonstrates the company's commitment to a secure and transparent relationship with its customers.