What sales methods will be required in the future?
Posted: Tue Jan 21, 2025 7:00 am
We are now in an age where a variety of services are provided online. With these changes, sales methods are also required to change from the past. When shifting to new sales methods, it is necessary to break away from previous ways of thinking and turn our attention to new needs.
Reasons for change in sales
Today's customers can access the information they need at overseas chinese in europe data any time by using the Internet. First, let's correctly understand the background to the need to optimize online sales activities in this situation.
Changes in needs have accelerated
To achieve results in marketing and sales activities, it is necessary to quickly and accurately grasp customer needs. However, in today's world, where devices are becoming increasingly popular and customer needs are changing at a rapid pace all over the world, it is difficult to grasp customer needs in real time.
Against this background, rather than focusing on customers' explicit needs, marketing activities aimed at grasping the "latent needs" that customers themselves are not yet aware of are becoming more important.
Customers began to search for products themselves
Nowadays, anyone can easily gather the information they want. Due to these changes in the environment, the effectiveness of door-to-door sales, in which salespeople proactively visit customers and explain the appeal and price of products and services, is declining. This trend is not only strong in BtoC but also in BtoB. In other words, it is becoming more common for customers and client companies to have already gathered information and decided which products and services they want, and it is becoming more common for salespeople to go out of their way to visit customers and promote their products and services, but it is difficult to close the deal.
Reasons for change in sales
Today's customers can access the information they need at overseas chinese in europe data any time by using the Internet. First, let's correctly understand the background to the need to optimize online sales activities in this situation.
Changes in needs have accelerated
To achieve results in marketing and sales activities, it is necessary to quickly and accurately grasp customer needs. However, in today's world, where devices are becoming increasingly popular and customer needs are changing at a rapid pace all over the world, it is difficult to grasp customer needs in real time.
Against this background, rather than focusing on customers' explicit needs, marketing activities aimed at grasping the "latent needs" that customers themselves are not yet aware of are becoming more important.
Customers began to search for products themselves
Nowadays, anyone can easily gather the information they want. Due to these changes in the environment, the effectiveness of door-to-door sales, in which salespeople proactively visit customers and explain the appeal and price of products and services, is declining. This trend is not only strong in BtoC but also in BtoB. In other words, it is becoming more common for customers and client companies to have already gathered information and decided which products and services they want, and it is becoming more common for salespeople to go out of their way to visit customers and promote their products and services, but it is difficult to close the deal.