Buying incentives: Give customers something to look forward
Posted: Tue Jan 21, 2025 6:49 am
In brick-and-mortar stores, brands can ensure space planning provides the best shopping and checkout experience, and place associates at strategic locations within the store to assist customers at the right time. Stores that have integrated more technological tools can use QR codes, tablets or smart TVs to make it easier for customers to enjoy self-service.
On e-commerce platforms, brands can improve UI/UX design for festive promotions, such as establishing dedicated pages for all promotional items, making good use of recommendation sections to provide a simpler and more personalized browsing experience, and deploying chatbots to answer consumers' questions. problem.
Appier’s holiday promotion tip: Make your content as personal belize phone number data as possible. Please avoid using fatigue bombing to provide consumers with promotional information and product recommendations; instead, use a personalized approach and only display content that individual customers will like. Appier's AIQUA AI personalized marketing cloud can use natural language processing, image recognition and other deep learning technologies to instantly generate the most personalized and effective content and recommendations for each consumer.
During festive promotions, brands often offer many discounts and special offers. So if consumers are still hesitant about these offers, is there anything else that can make them change their minds? As you can imagine, the answer is "it depends on the situation."
Whether a brand can successfully prompt consumers to switch depends on two factors: first, whether consumers really consider buying instead of just shopping around and not buying; second, what kind of incentives the brand provides. Thanks to technology, identifying hesitant customers no longer requires guesswork. Appier's AiDeal conversion optimization marketing cloud analyzes more than 400 digital body language data attributes such as cursor movement and page scrolling to calculate a hesitation score for each visitor.
On e-commerce platforms, brands can improve UI/UX design for festive promotions, such as establishing dedicated pages for all promotional items, making good use of recommendation sections to provide a simpler and more personalized browsing experience, and deploying chatbots to answer consumers' questions. problem.
Appier’s holiday promotion tip: Make your content as personal belize phone number data as possible. Please avoid using fatigue bombing to provide consumers with promotional information and product recommendations; instead, use a personalized approach and only display content that individual customers will like. Appier's AIQUA AI personalized marketing cloud can use natural language processing, image recognition and other deep learning technologies to instantly generate the most personalized and effective content and recommendations for each consumer.
During festive promotions, brands often offer many discounts and special offers. So if consumers are still hesitant about these offers, is there anything else that can make them change their minds? As you can imagine, the answer is "it depends on the situation."
Whether a brand can successfully prompt consumers to switch depends on two factors: first, whether consumers really consider buying instead of just shopping around and not buying; second, what kind of incentives the brand provides. Thanks to technology, identifying hesitant customers no longer requires guesswork. Appier's AiDeal conversion optimization marketing cloud analyzes more than 400 digital body language data attributes such as cursor movement and page scrolling to calculate a hesitation score for each visitor.