Customer Questions and Complaints on Third Party Websites

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The EAT (Expertise, Trustworthiness and Authoritativeness) of organizations and content creators is considered by Google to be indicative of quality and value. It is important to note that Google gives more weight to external evidence of EAT, rather than the self-affirmation of a website owner and the authors who write the content.

Specific questions were then created that focus on identifying malaysia number whatsapp external reputation , with the idea that external reputation represents the potential EAT of a website, focusing on the more technical aspects of a website, particularly the adequacy of information from business/content creators and how a website design impacts the overall UX.

How to use the information from the checklist
Some insights provided during the implementation of the checklist include:


Information about a brand ’s external reputation is important to both Google and users.



So, by identifying negative sentiment about a brand and/or product on an influential industry website, we might convince our hypothetical client to not only review the negative sentiment surrounding the website, but also to commission an off-site review survey of several other related websites.

Content creators with no perceived expertise
Google says that content creators’ EAT is indicative of content quality. The checklist highlighted that content creators, despite being experts in their vertical, did not have a “qualified” online presence .