What do CEOs expect from Marketing Professionals?
Posted: Tue Jan 21, 2025 5:51 am
Few areas within a company generate as much expectation as Marketing. In general, and ultimately, we are responsible for putting the customer in front of the goal – ready to enter their card password and make a purchase. But we must also contribute to insights that generate innovation, product development and retention, to name just a few of the demands of the area. All of this, of course, with a team.
There are many players on this team. To summarize, let’s highlight three main “athletes”. Analysts, coordinators and marketing managers or directors, because since there are companies of all sizes here, sometimes the roles of manager and director overlap. So, what do CEOs expect from directors and managers, and what do leaders expect from their teams?
In general terms, in more operational positions, analysts are expected to be responsible for executing and monitoring Marketing actions and performance indicators, while managers must pursue metrics such as CAC, LTV, ROI, Churn, CS, Brand Engagement, in addition to conducting studies related to Market Intelligence, Customer Relationship, Initiative Management and Resources.
Marketing Directors and VPs should be responsible for georgia whatsapp data the business's competitiveness strategy. The main metrics monitored by this executive include OKRs, Growth, Profitability and Market Share. But be careful: no matter what level you are at, it is important to be aware of everything we have mentioned. There are indeed specialties within Marketing, but today's successful professional is the one who has a vision of the whole.
In common, everyone must have the famous soft skills – essential and important skills in carrying out their work. Everyone who works in Marketing is required to have the following characteristics: Assertiveness, Proactivity, Interpersonal Communication, Flexibility, Initiative, Organization, Creativity/Innovation, Resilience, Problem Solver, Empathy, Analytical Thinking and Relationship with the team.
Now we get to Hard Skills, which are the main technical skills and knowledge needed to be successful in the field. Each role has its own specificity and what is mandatory, such as media analysis for those responsible for communications, but three skills are mandatory for everyone today: Data Analysis, Constant Learning and Growth, and Ability to Manage Multiple Tasks.
If there is one area that changes every year, it is Marketing. Therefore, if we do not seek constant knowledge, we will soon fall behind. It is true that it is possible to survive in equally backward companies, but it will not be long before the bill arrives. And since almost everything nowadays is data, it is impossible to grow if we do not align ourselves with it. And there is a lot of data and many demands, several fronts led by Marketing. That is why the ability to manage multiple tasks is so required.
There are many players on this team. To summarize, let’s highlight three main “athletes”. Analysts, coordinators and marketing managers or directors, because since there are companies of all sizes here, sometimes the roles of manager and director overlap. So, what do CEOs expect from directors and managers, and what do leaders expect from their teams?
In general terms, in more operational positions, analysts are expected to be responsible for executing and monitoring Marketing actions and performance indicators, while managers must pursue metrics such as CAC, LTV, ROI, Churn, CS, Brand Engagement, in addition to conducting studies related to Market Intelligence, Customer Relationship, Initiative Management and Resources.
Marketing Directors and VPs should be responsible for georgia whatsapp data the business's competitiveness strategy. The main metrics monitored by this executive include OKRs, Growth, Profitability and Market Share. But be careful: no matter what level you are at, it is important to be aware of everything we have mentioned. There are indeed specialties within Marketing, but today's successful professional is the one who has a vision of the whole.
In common, everyone must have the famous soft skills – essential and important skills in carrying out their work. Everyone who works in Marketing is required to have the following characteristics: Assertiveness, Proactivity, Interpersonal Communication, Flexibility, Initiative, Organization, Creativity/Innovation, Resilience, Problem Solver, Empathy, Analytical Thinking and Relationship with the team.
Now we get to Hard Skills, which are the main technical skills and knowledge needed to be successful in the field. Each role has its own specificity and what is mandatory, such as media analysis for those responsible for communications, but three skills are mandatory for everyone today: Data Analysis, Constant Learning and Growth, and Ability to Manage Multiple Tasks.
If there is one area that changes every year, it is Marketing. Therefore, if we do not seek constant knowledge, we will soon fall behind. It is true that it is possible to survive in equally backward companies, but it will not be long before the bill arrives. And since almost everything nowadays is data, it is impossible to grow if we do not align ourselves with it. And there is a lot of data and many demands, several fronts led by Marketing. That is why the ability to manage multiple tasks is so required.