8 digital baits you can use to generate more leads
Posted: Tue Jan 21, 2025 5:41 am
Generating demand and sales opportunities for companies is the main objective of Digital Marketing, and through Inbound Marketing, it is possible to count on a recurring lead attraction machine. However, for this machine to really work, it is necessary to use certain “bait” and hook these potential customers.
8 Examples of Digital Baits to Generate Leads
The goal of producing content and digital baits goes beyond informing the reader; it aims to create a relationship between the company and the consumer, leading the latter to build trust in the brand and advance in the sales funnel. The main materials that your company can produce are:
E-books
The most common way to generate leads through content delivery is through e-books. These digital books are often a true guide on a specific subject and provide complete and relevant information for users.
Because it is extensive content, people end up not egypt whatsapp data being reluctant to provide their contact information, as they know they will have access to content that will somehow solve a pain point. E-books are valuable offers for leads at all stages of the sales funnel, with the central theme being the main differentiating factor.
For example, top-of-the-funnel leads may not yet be familiar with your business, so using terms like “what is it”, “why use it” and “X tips on” may attract more people who are just learning about this topic. However, more qualified leads who already have knowledge about your niche may be more interested in “the best way to apply method X” or “How to use X to reach more customers”.
Defining the theme of your e-book is very important to reach the right audience, so study your persona's pain points carefully and pay attention to the most relevant search terms and keywords at each stage of the funnel.
Webinars
A trend that has been gaining momentum and increasing lead generation for many companies is the production of content in webinar format. These can be displayed in real time on different platforms, such as social media or platforms specialized in this content format.
This strategy of presenting rich content live offers an experience that other digital baits cannot: real-time interaction with the lead who is participating. By answering questions and talking to the lead during a moment in the presentation, your brand can create a closer bond with the audience.
Another very important point about this content format is that recent research found that 53% of marketing professionals say that webinars are top-of-funnel actions that generate high-quality leads.
To attract your audience and generate leads, you can create a landing page and ask for registration to participate in the live event. Another strategy is to record this content and continue to attract leads, who can download the video or receive a link to the video not listed on YouTube.
Infographics
Infographics are widely used digital baits, as they are designed to attract the user's attention and do not require much investment during their creation. Because they have images, texts, CTAs and several other elements that facilitate the understanding of the content, infographics can reach 94% more views than texts.
Often, these baits are developed to address more technical issues on a given subject in a summarized and simplified way, so that the lead has an easier time understanding the information. For this reason, infographics are used in mid-funnel strategies.
Spreadsheet Templates
Creating these templates can be one of the highest-converting digital baits in your funnel. This is because, unlike the informative materials mentioned so far, spreadsheets are materials that can be applied in everyday life.
A user is much more likely to share their personal information when they find content that can help with daily tasks, especially when downloading that material can save them hours of work, as is the case with spreadsheet templates.
These baits are more targeted at leads in the middle and bottom of the funnel, as leads looking for this type of solution are already in the phase of putting their project into practice, that is, they are closer to becoming a customer.
Discount Coupons
One of the most effective baits, both digitally and in physical form, is the discount coupon. Generally, when a user searches for discount coupons for an online store, for example, it means that they are interested in using it, that is, they intend to make a purchase.
In addition to attracting bottom-of-funnel leads, coupons can also be offered to top- and middle-of-funnel leads via email, during a live webinar, or via pop-ups on your website.
Free courses or classes
If you work with information products or have a large amount of content in video class format, offering part of these classes or a complete course for free can be a great differentiator for your company and attract many qualified leads.
For infoproducers, one suggestion is to offer the first class or the introductory class of the course as digital bait, so that the lead can have a preview of the quality of the course and to instigate curiosity.
If you don't have a course, but you have a lot of material on the same subject, you can offer a kit and/or a compilation of all this material. This technique works for leads at all stages of the funnel, but especially at the top, which is the stage where they are learning about your niche and your material is mainly used to answer questions.
8 Examples of Digital Baits to Generate Leads
The goal of producing content and digital baits goes beyond informing the reader; it aims to create a relationship between the company and the consumer, leading the latter to build trust in the brand and advance in the sales funnel. The main materials that your company can produce are:
E-books
The most common way to generate leads through content delivery is through e-books. These digital books are often a true guide on a specific subject and provide complete and relevant information for users.
Because it is extensive content, people end up not egypt whatsapp data being reluctant to provide their contact information, as they know they will have access to content that will somehow solve a pain point. E-books are valuable offers for leads at all stages of the sales funnel, with the central theme being the main differentiating factor.
For example, top-of-the-funnel leads may not yet be familiar with your business, so using terms like “what is it”, “why use it” and “X tips on” may attract more people who are just learning about this topic. However, more qualified leads who already have knowledge about your niche may be more interested in “the best way to apply method X” or “How to use X to reach more customers”.
Defining the theme of your e-book is very important to reach the right audience, so study your persona's pain points carefully and pay attention to the most relevant search terms and keywords at each stage of the funnel.
Webinars
A trend that has been gaining momentum and increasing lead generation for many companies is the production of content in webinar format. These can be displayed in real time on different platforms, such as social media or platforms specialized in this content format.
This strategy of presenting rich content live offers an experience that other digital baits cannot: real-time interaction with the lead who is participating. By answering questions and talking to the lead during a moment in the presentation, your brand can create a closer bond with the audience.
Another very important point about this content format is that recent research found that 53% of marketing professionals say that webinars are top-of-funnel actions that generate high-quality leads.
To attract your audience and generate leads, you can create a landing page and ask for registration to participate in the live event. Another strategy is to record this content and continue to attract leads, who can download the video or receive a link to the video not listed on YouTube.
Infographics
Infographics are widely used digital baits, as they are designed to attract the user's attention and do not require much investment during their creation. Because they have images, texts, CTAs and several other elements that facilitate the understanding of the content, infographics can reach 94% more views than texts.
Often, these baits are developed to address more technical issues on a given subject in a summarized and simplified way, so that the lead has an easier time understanding the information. For this reason, infographics are used in mid-funnel strategies.
Spreadsheet Templates
Creating these templates can be one of the highest-converting digital baits in your funnel. This is because, unlike the informative materials mentioned so far, spreadsheets are materials that can be applied in everyday life.
A user is much more likely to share their personal information when they find content that can help with daily tasks, especially when downloading that material can save them hours of work, as is the case with spreadsheet templates.
These baits are more targeted at leads in the middle and bottom of the funnel, as leads looking for this type of solution are already in the phase of putting their project into practice, that is, they are closer to becoming a customer.
Discount Coupons
One of the most effective baits, both digitally and in physical form, is the discount coupon. Generally, when a user searches for discount coupons for an online store, for example, it means that they are interested in using it, that is, they intend to make a purchase.
In addition to attracting bottom-of-funnel leads, coupons can also be offered to top- and middle-of-funnel leads via email, during a live webinar, or via pop-ups on your website.
Free courses or classes
If you work with information products or have a large amount of content in video class format, offering part of these classes or a complete course for free can be a great differentiator for your company and attract many qualified leads.
For infoproducers, one suggestion is to offer the first class or the introductory class of the course as digital bait, so that the lead can have a preview of the quality of the course and to instigate curiosity.
If you don't have a course, but you have a lot of material on the same subject, you can offer a kit and/or a compilation of all this material. This technique works for leads at all stages of the funnel, but especially at the top, which is the stage where they are learning about your niche and your material is mainly used to answer questions.