3. Integration with omnichannel strategies
Posted: Tue Jan 21, 2025 5:37 am
With the development of digital technologies and the emergence of new platforms such as voice interfaces and AI-powered devices, programmatic marketing will integrate various channels – online and offline. Software systems will be able to provide a seamless user experience, whether on mobile apps, on websites or in real life at the point of sale.
Example: When a customer researches products on a website and then continues to mexico phone number list search for similar products through voice assistants or mobile applications, advertising systems will be able to synchronize data and offer advertising materials on all devices.
4. Blockchain and transparency of advertising transactions
One of the promising development paths for programmatic marketing is the use of blockchain technologies to increase the transparency and traceability of advertising transactions. Blockchain can help solve the problem of fraud in advertising and ensure fair competition in auctions.
Example: Using blockchain, companies can track which ad impressions actually reached their audience and provide greater transparency in the advertising deal process.
Risks and Challenges of Programmatic Marketing
While programmatic marketing brings many benefits, there are also risks that companies face when using it:
1. Fraud in advertising
Example: When a customer researches products on a website and then continues to mexico phone number list search for similar products through voice assistants or mobile applications, advertising systems will be able to synchronize data and offer advertising materials on all devices.
4. Blockchain and transparency of advertising transactions
One of the promising development paths for programmatic marketing is the use of blockchain technologies to increase the transparency and traceability of advertising transactions. Blockchain can help solve the problem of fraud in advertising and ensure fair competition in auctions.
Example: Using blockchain, companies can track which ad impressions actually reached their audience and provide greater transparency in the advertising deal process.
Risks and Challenges of Programmatic Marketing
While programmatic marketing brings many benefits, there are also risks that companies face when using it:
1. Fraud in advertising