Examples of affinity diagrams
Posted: Tue Jan 21, 2025 5:08 am
Now, let’s dive into the more practical part: using affinity diagrams to analyze and understand customer information or project summaries.
Here are some examples of diagrams with a scenario, an affinity diagram, and a quick analysis.
Example 1
Scenario: A marketing team is brainstorming ideas for a new product launch campaign. They vp financial email list have a long list of potential activities, but are struggling to prioritize and organize them effectively.
**Affinity diagram
Category Brainstorming Ideas
Public relations: press releases, media contact, collaboration with influencers, launch event.
Digital marketing: social media campaigns, online advertising, email marketing, website updates
Content marketing: blog posts, articles, videos and infographics
Sales promotion: discounts, coupons, contests and raffles
Offline marketing: print ads, billboards, brochures, in-store displays
**Quick analysis
The affinity diagram helps the marketing team prioritize PR, digital, and content marketing ideas to generate initial buzz and awareness.
The team sequences these activities as pre-launch content seeding, coordinated press releases, and social media campaigns on launch day. The team then forms a roadmap for offline and sales promotions to prepare for launch dates.
Example 2
Scenario: A software development team is collecting user feedback on a new app. They have received a lot of comments, suggestions, and issues. Now, they need a way to synthesize this information.
**Affinity diagram
Categories Custom Comment Data
Usability: Confusing navigation, hard to find features, unclear instructions.
Performance: App crashes frequently, slow loading times, battery drain
Features: Feature requests, improvement suggestions, missing features
Specific errors encountered, steps to reproduce them, screenshots
Design: Unattractive interface, inconsistent style, accessibility issues
**Quick analysis
The affinity diagram reveals that “Performance” and “Bugs” are the most critical topics, with frequent mentions of bugs and errors. This helps the team prioritize these issues in the next sprint to increase the stability of the app.
It also helps them solve usability issues by redesigning navigation and providing clearer instructions. The team plans medium-term projects to improve features based on customer expectations.
Here are some examples of diagrams with a scenario, an affinity diagram, and a quick analysis.
Example 1
Scenario: A marketing team is brainstorming ideas for a new product launch campaign. They vp financial email list have a long list of potential activities, but are struggling to prioritize and organize them effectively.
**Affinity diagram
Category Brainstorming Ideas
Public relations: press releases, media contact, collaboration with influencers, launch event.
Digital marketing: social media campaigns, online advertising, email marketing, website updates
Content marketing: blog posts, articles, videos and infographics
Sales promotion: discounts, coupons, contests and raffles
Offline marketing: print ads, billboards, brochures, in-store displays
**Quick analysis
The affinity diagram helps the marketing team prioritize PR, digital, and content marketing ideas to generate initial buzz and awareness.
The team sequences these activities as pre-launch content seeding, coordinated press releases, and social media campaigns on launch day. The team then forms a roadmap for offline and sales promotions to prepare for launch dates.
Example 2
Scenario: A software development team is collecting user feedback on a new app. They have received a lot of comments, suggestions, and issues. Now, they need a way to synthesize this information.
**Affinity diagram
Categories Custom Comment Data
Usability: Confusing navigation, hard to find features, unclear instructions.
Performance: App crashes frequently, slow loading times, battery drain
Features: Feature requests, improvement suggestions, missing features
Specific errors encountered, steps to reproduce them, screenshots
Design: Unattractive interface, inconsistent style, accessibility issues
**Quick analysis
The affinity diagram reveals that “Performance” and “Bugs” are the most critical topics, with frequent mentions of bugs and errors. This helps the team prioritize these issues in the next sprint to increase the stability of the app.
It also helps them solve usability issues by redesigning navigation and providing clearer instructions. The team plans medium-term projects to improve features based on customer expectations.