Generate and nurture leads
Posted: Tue Jan 21, 2025 4:58 am
As mentioned earlier, email helps to strengthen ties with customers who know your company and have already done business with it. But how do you maintain relationships with people who aren't yet customers, but have the potential to become them?
We call leads all people who, in some way, have the profile and potential to become a customer. They become qualified leads when they show interest in your service, the famous raised hand. Generally, websites have some type of form or newsletter signup, which are conversion points to qualify leads.
This way, you build a base of people interested in the service or product that your company provides and you can maintain a dialogue that facilitates understanding and increases their interest. With a professional email and an automation system , you can create communication based on the sales funnel and direct them to the point that really matters: the sale.
We recommend using RD Station 's automation tool , professors edu email addresses adopted by 35.6% of companies that use email for sales. With it, you can automate emails in the appropriate format, make the necessary segmentations for each audience, and have less work scheduling the sendings and organizing your communication based on the moment in which each lead is.
Always in touch
Retaining customers in a company can be a difficult task given the day-to-day demands. It is necessary to maintain frequent dialogue to engage and retain people who have already done some type of business.
But how can we do all this in a serious and professional way?
Email marketing is one of the most recommended tools in this regard. In addition to conveying seriousness, you can make the process scalable with ready-made texts for key situations, such as a new sale or reinforcing a subject to educate your customer or lead.
Promotion of events, products and services
Another important factor is that, with the use of email marketing, you can speak directly to those who have already shown interest in your service, as you have a pre-established base that will be built over time and with the entry of new contacts.
This way, when you need to promote a service, you can reach your audience in a massive and assertive way, as you can closely analyze metrics such as email reception, openings and number of clicks. This way, you can encourage repurchases or increase traffic to your website or blog.
There are several features that email provides for companies and businesses in general, when well structured and planned, starting, obviously, with the use of a corporate email. The ideal is to have an internal team or the support of a specialized agency to carry out the strategy.
Did you like our tips? Then share this article on your social networks and see if more people know the importance of professional email!
We call leads all people who, in some way, have the profile and potential to become a customer. They become qualified leads when they show interest in your service, the famous raised hand. Generally, websites have some type of form or newsletter signup, which are conversion points to qualify leads.
This way, you build a base of people interested in the service or product that your company provides and you can maintain a dialogue that facilitates understanding and increases their interest. With a professional email and an automation system , you can create communication based on the sales funnel and direct them to the point that really matters: the sale.
We recommend using RD Station 's automation tool , professors edu email addresses adopted by 35.6% of companies that use email for sales. With it, you can automate emails in the appropriate format, make the necessary segmentations for each audience, and have less work scheduling the sendings and organizing your communication based on the moment in which each lead is.
Always in touch
Retaining customers in a company can be a difficult task given the day-to-day demands. It is necessary to maintain frequent dialogue to engage and retain people who have already done some type of business.
But how can we do all this in a serious and professional way?
Email marketing is one of the most recommended tools in this regard. In addition to conveying seriousness, you can make the process scalable with ready-made texts for key situations, such as a new sale or reinforcing a subject to educate your customer or lead.
Promotion of events, products and services
Another important factor is that, with the use of email marketing, you can speak directly to those who have already shown interest in your service, as you have a pre-established base that will be built over time and with the entry of new contacts.
This way, when you need to promote a service, you can reach your audience in a massive and assertive way, as you can closely analyze metrics such as email reception, openings and number of clicks. This way, you can encourage repurchases or increase traffic to your website or blog.
There are several features that email provides for companies and businesses in general, when well structured and planned, starting, obviously, with the use of a corporate email. The ideal is to have an internal team or the support of a specialized agency to carry out the strategy.
Did you like our tips? Then share this article on your social networks and see if more people know the importance of professional email!