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Production efficiency: Use AI to get twice the result with half the effort

Posted: Tue Jan 21, 2025 4:56 am
by Rina7RS
While brands are reducing marketing budgets and freezing personnel recruitment, AI has become an assistant for enterprises to get twice the result with half the effort. In terms of production efficiency, traditional marketing automation systems can save time in daily business processes and operations of brands. After AI empowers automated systems, marketers are more able to scale marketing activities and dynamically adjust corresponding actions based on real-time changes.

Since AI systems can continuously learn, they can provide brands with flexibility that traditional automated systems cannot create. For example, suppose an e-commerce company wants to try to automate shipping. At this time, it can achieve the goal with or without the use of AI. However, the advantage of using AI is that the machine learning model will austria phone number data take into account various variables that may affect shipments, such as supply conditions, weather and traffic conditions, etc., and make decisions based on the results of AI analysis that are most appropriate and optimal for the company and customers. Cost-effective decisions.

With AI, the automated system will be oriented towards target results and dynamically adjust various variables to help the brand achieve its goals in the fastest and most effective way. Appier applies AI to the marketing and advertising fields. Its AIXPERT advertising automation cloud has an automation (Autopilot) function that can automatically allocate budgets and adjust bidding strategies. With AIXPERT operating around the clock, marketers can focus their time and energy on developing strategies and advertising creatives, while also being able to get off work on time and enjoy life, because AIXPERT will ensure that all marketing activities run smoothly.