Build Your Brand Image with Archetypes
Posted: Tue Jan 21, 2025 4:53 am
What is an Archetype and how can it help you sell more.
One of the most fun and charming ways to create your brand's personality is by using Archetypes.
They are made up of characteristics that help define what the brand values and how it can show itself to the world and, in this way, create lasting connections with the target audience.
This in itself is already every brand's dream, right? But to achieve this, you need to understand how archetypes and their meanings can help you on this journey.
And that's what we're going to explain to you now.
What Are Archetypes?
Archetypes are representative of the values, personality and bahamas whatsapp data beliefs of each human being.
They serve as a great tool for you to humanize your brand and promote a closer relationship with your audience through identification.
This concept emerged through the studies of the Swiss psychiatrist Carl Jung, who stated that some universal patterns and images were presented within our psyche.
These universal images, which we know as archetypes, are divided into 12 types and can be manifested unconsciously through our history, culture and personal experiences.
In advertising, archetypes are used to represent a company. These figures will configure the way companies present themselves, relate to and interact with consumers.
Imagine the scenario in which you are meeting a new person. You, even if unconsciously, will look for someone who shares a similar or identical personality to yours, so that you can have a fruitful relationship with as little conflict as possible.
You will hardly seek to build a relationship with someone who has a completely different personality from yours.
Likewise, you need to find the archetype that best represents your company’s personality in order to develop an effective strategy that focuses on your customer. We’ll help you do that.
The Importance of Assigning Archetypes to Your Brand
Bringing these archetypes into your everyday life, they help you connect with your brand's persona.
The way modern consumers buy has been changing at an extraordinary speed and we are at a time when individuals are preferring to connect directly with brands and are increasingly seeking to establish a close relationship with the organizations from which they are consuming.
In other words, people want to see themselves in brands. They want to recognize their desires and strengths, as well as their pains, there in that company.
Knowing this, you can look for strategies that take your company from the mechanical place of “I'm just selling” to the position of “I'm understanding my customer's pain and creating a close and true bond with them”.
How can you do this? In addition to building archetypes for your brand, you can invest in branded content, which is nothing more than a strategy created so that you can translate your brand's values.
This will be able to convey transparency and humanization of your brand, bringing you closer to the reality experienced by your audience.
One of the brands that does this with ease is Netflix. On its social media, the brand maintains a very close relationship with its viewers and followers, always interacting and creating an almost friendly relationship with many of them!
Furthermore, by defining the archetype that best represents your business, you create a strong personality and increase the chances of being remembered and appearing in your customers' Top Of Mind choices.
One of the most fun and charming ways to create your brand's personality is by using Archetypes.
They are made up of characteristics that help define what the brand values and how it can show itself to the world and, in this way, create lasting connections with the target audience.
This in itself is already every brand's dream, right? But to achieve this, you need to understand how archetypes and their meanings can help you on this journey.
And that's what we're going to explain to you now.
What Are Archetypes?
Archetypes are representative of the values, personality and bahamas whatsapp data beliefs of each human being.
They serve as a great tool for you to humanize your brand and promote a closer relationship with your audience through identification.
This concept emerged through the studies of the Swiss psychiatrist Carl Jung, who stated that some universal patterns and images were presented within our psyche.
These universal images, which we know as archetypes, are divided into 12 types and can be manifested unconsciously through our history, culture and personal experiences.
In advertising, archetypes are used to represent a company. These figures will configure the way companies present themselves, relate to and interact with consumers.
Imagine the scenario in which you are meeting a new person. You, even if unconsciously, will look for someone who shares a similar or identical personality to yours, so that you can have a fruitful relationship with as little conflict as possible.
You will hardly seek to build a relationship with someone who has a completely different personality from yours.
Likewise, you need to find the archetype that best represents your company’s personality in order to develop an effective strategy that focuses on your customer. We’ll help you do that.
The Importance of Assigning Archetypes to Your Brand
Bringing these archetypes into your everyday life, they help you connect with your brand's persona.
The way modern consumers buy has been changing at an extraordinary speed and we are at a time when individuals are preferring to connect directly with brands and are increasingly seeking to establish a close relationship with the organizations from which they are consuming.
In other words, people want to see themselves in brands. They want to recognize their desires and strengths, as well as their pains, there in that company.
Knowing this, you can look for strategies that take your company from the mechanical place of “I'm just selling” to the position of “I'm understanding my customer's pain and creating a close and true bond with them”.
How can you do this? In addition to building archetypes for your brand, you can invest in branded content, which is nothing more than a strategy created so that you can translate your brand's values.
This will be able to convey transparency and humanization of your brand, bringing you closer to the reality experienced by your audience.
One of the brands that does this with ease is Netflix. On its social media, the brand maintains a very close relationship with its viewers and followers, always interacting and creating an almost friendly relationship with many of them!
Furthermore, by defining the archetype that best represents your business, you create a strong personality and increase the chances of being remembered and appearing in your customers' Top Of Mind choices.