Elena Kiryushina digital director of the Dozhd TV channel
Posted: Tue Jan 21, 2025 4:43 am
At the same time, it is not entirely clear how Rambler&Co will promote its product. Vedomosti, Slon.ru and Dozhd sell their brands, which are associated with certain types of content - in the case of Vedomosti and Slon - with financial, economic and political analysis, in the case of Dozhd - with opposition TV reports and programs. What exactly U sells, besides saving time, is still unclear. The site contains a wide variety of materials - news, interviews, and articles about travel and leisure.
“It’s very difficult to say about the project’s prospects yet, the service has just started working. And I couldn’t subscribe either from my phone or my laptop, the service replied: ‘U is at a loss. You couldn’t subscribe. Perhaps bulgaria mobile phone numbers database this service is not supported by your operator or you are on a Wi-Fi network. Try subscribing again.’ Well, the basis of the subscription is not payment, but content. I don’t really understand yet who U was created for, for what audience. Judging by the headlines, there is a variety of content there — and what it has in common, apart from the Rambler holding, I don’t understand yet. Perhaps these are just trial runs. We need to give it time.”
Advertising payoff
At the end of December, Rambler&Co also launched paid access without advertising to the sites Gazeta.ru, Championat.com and Secret Firmy in test mode. When the service is connected (also for 6 rubles per day), the user no longer sees banner and contextual advertising.
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Maxim Tadevosyan
First Deputy General Director of Rambler&Co
"For a long time, media assets in Russia built their business based on the advertising media model, while at the same time the information load and noise also increased their pressure on the user. It is obvious to us today that the consumer's desire to be alone with themselves is becoming more relevant than ever. Are you ready to give up one cup of coffee a month to be alone with yourself, alone with your favorite resource? We say "yes."
The holding plans to launch the service on other publications, such as Afisha Daily and Lenta.ru.
“It’s very difficult to say about the project’s prospects yet, the service has just started working. And I couldn’t subscribe either from my phone or my laptop, the service replied: ‘U is at a loss. You couldn’t subscribe. Perhaps bulgaria mobile phone numbers database this service is not supported by your operator or you are on a Wi-Fi network. Try subscribing again.’ Well, the basis of the subscription is not payment, but content. I don’t really understand yet who U was created for, for what audience. Judging by the headlines, there is a variety of content there — and what it has in common, apart from the Rambler holding, I don’t understand yet. Perhaps these are just trial runs. We need to give it time.”
Advertising payoff
At the end of December, Rambler&Co also launched paid access without advertising to the sites Gazeta.ru, Championat.com and Secret Firmy in test mode. When the service is connected (also for 6 rubles per day), the user no longer sees banner and contextual advertising.
Main_10317_228x195
Maxim Tadevosyan
First Deputy General Director of Rambler&Co
"For a long time, media assets in Russia built their business based on the advertising media model, while at the same time the information load and noise also increased their pressure on the user. It is obvious to us today that the consumer's desire to be alone with themselves is becoming more relevant than ever. Are you ready to give up one cup of coffee a month to be alone with yourself, alone with your favorite resource? We say "yes."
The holding plans to launch the service on other publications, such as Afisha Daily and Lenta.ru.