Conventional targeting this option typically covers top-of-funnel lead generation
Posted: Tue Jan 21, 2025 4:33 am
This will ensure you don't waste money on leads that won't convert later in the funnel. You should also consider using specific campaigns by including content tailored to different industries. Broadening the audience often, linkedin offers you the opportunity to expand your audience with the click of a button. We advise you not to do this! Here's why: we tested audience expansion with cognism ads and found the results to be poor.
If you're targeting sales managers, linkedin will female number data focus on the "Sales" part and will likely send you sdrs, who of course are not your target audience. Lists to import this is a really underrated part of the audience. How it works is that you can upload lists of your leads that haven’t yet been converted into customers. You can then retarget them with content via linkedin to make sure they see your ads.
How to choose your targeting method? There are two different targeting options on linkedin. with an audience size between , and , people. Conventional targeting typically involves broader industry targeting and is grouped by job seniority. The content you provide to your audience is always protected . Target accounts this approach focuses on top, middle, and bottom of the funnel targets, which are typically smaller: between , and , people.
If you're targeting sales managers, linkedin will female number data focus on the "Sales" part and will likely send you sdrs, who of course are not your target audience. Lists to import this is a really underrated part of the audience. How it works is that you can upload lists of your leads that haven’t yet been converted into customers. You can then retarget them with content via linkedin to make sure they see your ads.
How to choose your targeting method? There are two different targeting options on linkedin. with an audience size between , and , people. Conventional targeting typically involves broader industry targeting and is grouped by job seniority. The content you provide to your audience is always protected . Target accounts this approach focuses on top, middle, and bottom of the funnel targets, which are typically smaller: between , and , people.