Conciseness. Long letters can only increase the subscriber's
Posted: Tue Jan 21, 2025 4:29 am
Sometimes reactivation goals are specific, for example, to return customers with a check above average. This is important for the company's revenue. From the general "no purchases" segment, select those with a check above average.
Conduct such analysis regularly. This will help to activate subscribers in a timely manner and clean the base from inactive addresses. Your base will always be relevant and effective.
Reactivation strategy
A reactivation strategy is an approach to reviving a database. There are two main approaches:
Temporarily exclude inactive customers from mailings. This method prevents spam and helps not to bother customers. If you send them only interesting offers no more than once a month, the likelihood that they will read the letter increases.
Reactivation mailing. The main goal of such a message is to re-attract the client's attention. It is important to find out why he lost interest, assuming the reasons for his departure and checking them through various mailings:
NPS survey. According to SAS, most customers leave after several bad experiences list of spain cell phone number with the service. You can ask customers about the reasons for their dissatisfaction through an NPS survey . This will help improve the service and products. The survey can offer several answer options or the opportunity to leave a comment. You can motivate participation with a gift or a discount.
Discount or promo code. If you think that customers are leaving because of high prices, you can test this by sending a mailing with a discount or promo code. If customers return, the hypothesis is confirmed. The mailing can include gradually increasing discounts until the moment of purchase.
Product recommendations: Sending out periodic emails with suggestions about what else to buy can help drive sales. For example, suggest furniture or accessories to home office equipment buyers. The emails might include related products that are popular with other customers or similar to items the customer has already purchased or viewed.
Long-term relationships with clients. For companies that sell expensive goods or a complex product, it is important to build long-term communications with the client. One reactivation mailing is not enough here.
Setting up mechanics
Triggers have been selected, the chain script has been written. It's time to think about the content of each letter. The details of the messages will vary, but here are the basic rules for reactivation mailings:
indifference. Strive for brevity and a clear structure. Place important information on the first screen.
Emotionality. “Sleeping” subscribers may have forgotten about you or are skeptical about your emails. To overcome this barrier, your emails should be emotional, with a non-standard design or interactive. They should be brighter and more interesting than the previous ones, as this is your last chance to attract attention.
Personalization. Addressing a subscriber by name increases the chance that the letter will be opened. According to statistics, messages with personalization in the subject are opened 26% more often than without it. Even deeper personalization is to take into account their behavior in mailings and on the site and create a letter based on this.
Pay attention to the subject and preheader. The subject and preheader should motivate the reader to open the email. This is especially important in reactivation emails.
Examples of reactivation mechanics
In email newsletter
The most popular reactivation channel is considered to be a message through email marketing automation tools . It is budget-friendly, but does not always allow you to “reach” all customers.
Conduct such analysis regularly. This will help to activate subscribers in a timely manner and clean the base from inactive addresses. Your base will always be relevant and effective.
Reactivation strategy
A reactivation strategy is an approach to reviving a database. There are two main approaches:
Temporarily exclude inactive customers from mailings. This method prevents spam and helps not to bother customers. If you send them only interesting offers no more than once a month, the likelihood that they will read the letter increases.
Reactivation mailing. The main goal of such a message is to re-attract the client's attention. It is important to find out why he lost interest, assuming the reasons for his departure and checking them through various mailings:
NPS survey. According to SAS, most customers leave after several bad experiences list of spain cell phone number with the service. You can ask customers about the reasons for their dissatisfaction through an NPS survey . This will help improve the service and products. The survey can offer several answer options or the opportunity to leave a comment. You can motivate participation with a gift or a discount.
Discount or promo code. If you think that customers are leaving because of high prices, you can test this by sending a mailing with a discount or promo code. If customers return, the hypothesis is confirmed. The mailing can include gradually increasing discounts until the moment of purchase.
Product recommendations: Sending out periodic emails with suggestions about what else to buy can help drive sales. For example, suggest furniture or accessories to home office equipment buyers. The emails might include related products that are popular with other customers or similar to items the customer has already purchased or viewed.
Long-term relationships with clients. For companies that sell expensive goods or a complex product, it is important to build long-term communications with the client. One reactivation mailing is not enough here.
Setting up mechanics
Triggers have been selected, the chain script has been written. It's time to think about the content of each letter. The details of the messages will vary, but here are the basic rules for reactivation mailings:
indifference. Strive for brevity and a clear structure. Place important information on the first screen.
Emotionality. “Sleeping” subscribers may have forgotten about you or are skeptical about your emails. To overcome this barrier, your emails should be emotional, with a non-standard design or interactive. They should be brighter and more interesting than the previous ones, as this is your last chance to attract attention.
Personalization. Addressing a subscriber by name increases the chance that the letter will be opened. According to statistics, messages with personalization in the subject are opened 26% more often than without it. Even deeper personalization is to take into account their behavior in mailings and on the site and create a letter based on this.
Pay attention to the subject and preheader. The subject and preheader should motivate the reader to open the email. This is especially important in reactivation emails.
Examples of reactivation mechanics
In email newsletter
The most popular reactivation channel is considered to be a message through email marketing automation tools . It is budget-friendly, but does not always allow you to “reach” all customers.